PRESENTATION OUTLINE
After your content is drafted:
- Create main components of each webpage
- Format your content following web best practices
- Gather files and imagery
Page title
(should tell visitors exactly what they'll find)
Tips for page titles
- Keep it short
- Use clear language
- Make the first two words count
- Avoid internal jargon or acronyms
ID
(label assigned to webpage that appears in url)
Tips for IDs
- Use words that make sense
- In almost every case your ID should match your page title
- No capital letters
- Use hyphens between words
- Don't use obscure abbreviations or acronyms
Description
(one sentence summary of your page content)
Tips for descriptions
- Use key terms
- Don't over use key terms
- Think about what would be helpful in a Google search list or a Facebook post
Tips for page content
- Put most important info first
- Use short sentences and graphs
- Put some structure to your info
Tips for your call to action
- Think about the next logical step for your user
- Make it easy for them to take that step
- Use clear, active language
Make sure these components are on your docs
Template your pages in google drive with at least these key items.
This is so important from a search engine perspective.
Make sure you have all of these items before you sign off saying your page is done and ready for loading!
Formatting your page content
Create structure with headings and lists
Tips for structure
- Break info into logical sections
- Write clear, concrete headings
- Find list opportunities
- Repeat structures for similar content (staff bios, event pages, stories)
Add emphasis only when needed
Tips for emphasis
- Use bold for emphasis - but don't over use!
- Never underline text (people will think it's a link)
- Italics should be used minimally, almost never
- ALL CAPS TEXT IN YOUR BODY IS RUDE
Find linking opportunities
Tips for links
- Link nouns and key phrases (verbs are more vague)
- Create a strong info scent
- Never use "click here"
- Don't bombard people - link what seems natural
Gather and ID your files
Use the same best practices for page IDs
Include the file extension:
.jpg
.pdf
.doc
Next steps:
- Look in your CMS to see if they have some structures already created
- Come up with a plan for gathering images and where to store them
- Draft and prep a few key pages early so you can start testing