Digital Heartfulness

OBJECTIVES

• Contacts requests
• Newsletter subscriptions
• More traffic (qualified)
• Time of visit (Bounces rate)
• People attending an event
• Magazine subscription
• Donation converstion
• E-reputation

Existing websites

• enteprise.heartfulness.fr
• fr.heartfulness.org
• cinemeditation.heartfulness.fr
• don.heartfulness.fr
• magazine-heartfulness.fr

FR.HEARTFULNESS.ORG

TRAFIC /DEVICES

Channel

OTHERS DATA / TOTAL

OTHERS DATA / NO CPC

GEOGRAPHY

Conversion rate / Contact form

Conversion / Channel

Lead acquisition

Other Chanels

Mailing

• Among the 13 000 subscribers, 6000 opened (650 clicked) at least one newsletter since the last 5 newsletters, 8200 opened (3000 clicked) at least one newsletter since the last 10 newsletters
• Heartfulness newsletter (sent monthly) sharing blogs of all websites + event + generic infos, Specific events ( yoga day, master classes …)

Social Média

• Facebook :https://www.facebook.com/meditationheartfulness/
• local pages : Paris, Lyon, Nice, Montpelliers
• Type of contents: sharing our bogs contents, events, partners news
• Twitter, Instagram, Google +

Figures FB / last month

Global reach (including FB ads)

Heartfulness Magazine website

Conversion / Channel

sales types

Google positioning

Heartfulness keywords

• no more "bad" blogs
• first position : google ad
• fr.heartfulness.org,
• magazine-heartfulness.fr
• others blogs
• facebook and youtube pages

Other keywords

• "méditation" keywords : google ads in first position
• "Méditer à l'université" : first position on natural results
• "Méditer à Toulouse", "méditer à Nice", "méditer à Lyon" : 3rd position on the natural results

Bilan and actions points

Bilan (+)

• E-reputation improved on Heartfulness Keywords
• Better SEO on the main keywords
• More Heartfulness website
• Monthly newsletter
• Dynamic Social media with engagement and viral community increasing
• Number of prospects increased

Improvment (-)

• Optimize SEO and Google ad grants localy ( Paris , Nice ...)
• Create Google my Business for each center
• create optimized SEO articles for each website (Twice a week)
• create Linkdin page
• Increase and Track Donation conversion
• Create more events for lead acquisitions

Create website (-)

• Sahaj Marg
• SRCM
• Daaji
• Webshop
• Magazine( Redesign)
• Dynamic blog on each wesbite

Mobile centric(-)

• Optimise mobile sites
• load timings
• push notification
• CRM segmentation
• ....

Thanks