CAMPAIGNS & VOTERS’ RIGHTS

FACTORS INFLUENCING VOTERS AND CAMPAIGNS

• Personal Background
• Loyalty to political party
• Campaign issues
• The Voter’s image of candidate

PERSONAL BACKGROUND

• Includes upbringing, family, age, occupation, income level
• Education, religion or ethic heritage
• All of this is cross pressuring

LOYALTY TO A POLITICAL PARTY

• Weak party voters are more likely to switch their votes to the rival party from time to time.
• The number of independent voters, those who belong to no party, has increased in recent years.

CAMPAIGN ISSUES

• Television and higher levels of education help modern voters to be more informed.
• Issues with the greatest influence include Social Security, health care, taxes, education, affirmative action, abortion, gun rights, and the environment.

The Voter’s Image of Candidate

• The way voters perceive issues is just as important as the issues themselves.
• The image of the candidates in the voters’ minds is closely related to public perception of the issues.
• Most voters want a president who appears to be trustworthy and strong.

KEY STEPS IN VOTING

• Register
• Get informed
• Know your rights
• Find Out How, When and Where

REGISTERING

• By Mail: Fill out a voter registration application and send it to your county auditor.
• Online: Complete the online registration form.
• On Election Day: You can register on election day at your polling place.

Get Informed

• Find out who is running and what they stand for! Most candidates will have a campaign website or you can visit

Know Your Rights

• vote independently and privately
• have help at your polling place
• an accessible polling location accessible voting equipment

Find Out How, When and Where

• Vote Early: You have several options to vote early, including requesting an absentee ballot and voting at your county auditor’s office.