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Slide Notes

DownloadGo Live

Products in Newsrooms

Published on Nov 30, 2015

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PRESENTATION OUTLINE

THEY'LL LOVE IT

RIGHT?
Photo by baldiri

WHY DO WE LOVE THE PRODUCTS WE LOVE.

  • They bring us joy
  • We "need" them
  • ??
Photo by SimplySteff,

What are news products anyway?

Photo by just.Luc

WHAT IS A NEWS PRODUCT

Photo by zilverbat.

The only product.

Photo by escalepade

Now we build this.

Photo by Johan Larsson

And hold these.

Maybe some podcasts?

Photo by zoomar

Oh yeah. This, too.

Photo by Jacob Davies

Don't forget this.

I'M A REPORTER, WHY DO I CARE?

You can see things others can't.
Photo by brongaeh

WHY CAN'T SOMEONE ELSE BUILD IT

THEY CAN. IT'LL BE CHEAPER, BUT YOU KNOW YOUR READERS BEST

CAN'T WE COPY THE NYT?

EVERY NEWSROOM HAS ITS OWN STORY

This is how we built something people loved.

WE LISTENED

WE LET OURSELVES BE WRONG

Photo by Johnny Jet

WE MADE IT SIMPLE

Photo by Tyler Dawson

WE STAYED FOCUSED

We argued with our bosses, because what do they know anyway?

ARE YOU REALLY THE CONSUMER?

GET OUT OF YOUR NEWSROOM HEAD

DESIGN THINKING

This will help you get out of your head, I promise.

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QUESTIONS?

Photo by Leo Reynolds