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SEAHORSE
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Published on Mar 20, 2016
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PRESENTATION OUTLINE
1.
SEAHORSE
New Collection / Digital Plan 2015
Photo by
kqedquest
2.
COMPANY BACKGROUND
Established in May 2007 by Minh Nguyen Fashion.
Distributed in Big C, Coop Mart, Maximark, and other retails
The only company introduced the first male model underwear contest in VN
Opened the first show room in Nha Trang, Hanoi, Parkson and in ITALY.
Launch female underwear and Seahorse Premium brand in 2015.
Photo by
Hegemony77 doll clothes
3.
Our Objective
Create BRAND AWARENESS for Seahorse VIP Brand and TO BOOST SALE
Photo by
mimitalks, married, under grace
4.
Our Mission
To BECOME the hottest fashion brand in Vietnam and also to create VALUES for customers.
Photo by
Leo Reynolds
5.
CUSTOMERS
Main driving force behind Seahorse Brand
Starting point for all Seahorse activities
Lead role in stores, productions, logistics, teams.
Photo by
enriqueburgosgarcia
6.
STORES
Meeting point between the customers and Seahorse fashion offer
Location through out Vietnam as Big C, Coop Mart, and other retails chain.
Shop windows by franchising
Customer care at shop
New products introduced every 6 months
Photo by
ed and eddie
7.
Designs & Productions
Inspiration comes from the street, music, art and magazine.
Immediate reaction to trends.
Continuous work for all teams.
Managers - teams - customers demand - forms, designs fabrics, compliments
Photo by
dsevilla
8.
LOGISTICS
Free home delivery within city
Order online receive the next day
Customer oriented
Photo by
lord enfield
9.
TEAMS
Teams with vast sales knowledge geared toward the customers.
Customer oriented.
Make the stores, workplace a friendly enviroment
Photo by
workflo
10.
Marketing strategies
Photo by
SolGrundy
11.
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