SEAHORSE
Published on Mar 20, 2016
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PRESENTATION OUTLINE
COMPANY BACKGROUND
- Established in May 2007 by Minh Nguyen Fashion.
- Distributed in Big C, Coop Mart, Maximark, and other retails
- The only company introduced the first male model underwear contest in VN
- Opened the first show room in Nha Trang, Hanoi, Parkson and in ITALY.
- Launch female underwear and Seahorse Premium brand in 2015.
Photo by Hegemony77 doll clothes
Our Objective
Create BRAND AWARENESS for Seahorse VIP Brand and TO BOOST SALE
Photo by mimitalks, married, under grace
Our Mission
To BECOME the hottest fashion brand in Vietnam and also to create VALUES for customers.
Photo by Leo Reynolds
CUSTOMERS
- Main driving force behind Seahorse Brand
- Starting point for all Seahorse activities
- Lead role in stores, productions, logistics, teams.
Photo by enriqueburgosgarcia
STORES
- Meeting point between the customers and Seahorse fashion offer
- Location through out Vietnam as Big C, Coop Mart, and other retails chain.
- Shop windows by franchising
- Customer care at shop
- New products introduced every 6 months
Photo by ed and eddie
Designs & Productions
- Inspiration comes from the street, music, art and magazine.
- Immediate reaction to trends.
- Continuous work for all teams.
- Managers - teams - customers demand - forms, designs fabrics, compliments
Photo by dsevilla
LOGISTICS
- Free home delivery within city
- Order online receive the next day
- Customer oriented
Photo by lord enfield
TEAMS
- Teams with vast sales knowledge geared toward the customers.
- Customer oriented.
- Make the stores, workplace a friendly enviroment
Photo by workflo
