FASHION SHOW FOR ARISTON

OUR OBJECTIVE

*To know about Italian designers.

**To appreciate all the hard work of Distributors/Retailers.


***To inspire everyone to DO MORE or ACHIEVE MORE next year.

OUR GOAL

To have an outstanding show.

To carry out the message for Ariston, " The comfortable temperature from Italian specialist."

To increase more brand awareness of Ariston through the show.

OUR DESIGNER

Antonio Grimaldi is a world class HIGH FASHION designer from ITALY.

He is a narrator of style and an excellent of craftsmen.

He is also the 1st celebrity designer from Italy who introduced HAUTE COUTURE at Vietnam International Fashion Week 2014.

OUR CONCEPT & THEME

*Main concept will be HUMAN IN MOTION with Ariston.


**Our theme is the comfortable temperature from italian specialist (Nhiet do ly tuong tu chuyen gia Y).
Red, White, Cool blues.

VENUE

• Project:  Appreciation night of Ariston's with 1100 attendees.
• Time:      March 2015
• Location :   5 stars or above in Hcm and Hanoi.

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MARKETING

• Models, KoL, stars talk about the pre event.
• Using online marketing to promote the show.
• Taking advantage of social media as recording short viral video.
• Using the celebrity star power of designer to Boost Awareness of show.
• To promote the show is the only HIGH FASHION show of the year 2015.

FLOWS PLAN

• Opening show with the light dims and fireworks will start.
• Listening to water drops before an ambient music starts to play.
• Models walk out with high energy attitude as waves in motion.
• Each model walks about 15 second.
• The whole entire show is around 15-20 minutes.

OUR MODELS

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THANK YOU