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5 Digital Marketing Trends for 2015

Published on Nov 18, 2015

5 Digital Marketing Trends for 2015 for Small and Mid-Sized Businesses. Created by CK Wilde, Chief Marketer at Customer Rush Marketing, Mountain View, CA. www.customerrush.com

PRESENTATION OUTLINE

5 Trends To Watch

For Marketing Your Business in 2015
Photo by KayVee.INC

Presented by

CK Wilde, Chief Marketer at Customer Rush Marketing

Future Predictions Sell Tabloid Newspapers

Photo by emutold

Trend Watching Grows Businesses

Here Are The Top 5 Trends In Digital Marketing For 2015
Photo by kevin dooley

Trend 1

75% of US mobile owners have SMARTPHONES 
Photo by Ed Yourdon

Your Website:
Responsive &
Mobile First

Photo by tribehut

Trend 2

Facebook Is Becoming A Search and Ad Platform

Facebook can find "Lookalike audiences"

Photo by Oude School

Trend 3

Twitter tracks apps you install to target content and ads
Photo by katerha

Social Media is shifting from engagement to ROI

Trend 4

Personalization moves beyond name and gender
Photo by herval

Data Types & ROI

Talk to customers based on their interests

Trend 5

You need a game plan
Photo by Dan Kunitz

Elements of Your Game Plan

  • Know Your Customer
  • Plan Awesome Content
  • Spend Wisely on Ads
  • Look at your Data Regularly 
  • Test, Test & Test 
Photo by Beatnic

Need More Info?

Contact: ckwilde@customerrush.com or 650-318-1490
Photo by rogercarr

Credits:

  • Haikudeck.com
  • Smartphone Penetration Likely 75% By Year End, Marketing Land, 8/7/14
  • Facebook Will Remove Overly Promotional Posts From Newsfeed, Time, 11/14/14
  • Twitter Is Tracking Users' Installed Apps for Ad Tracking, WSJ, 11/26/14
  • Why Marketing Should Be Personal, EConsultancy and Adobe, 11/2014
Photo by Out.of.Focus