Voxpops

The term "vox pop" comes from the Latin phrase vox populi, meaning "voice of the people". The vox pop is a tool used in many forms of news and other media to provide a snapshot of public opinion.

Different subjects are asked to give their views on a particular topic and their responses are presented to the viewer/reader as a reflection of popular opinion.

Camera shots are usually framed as an MCU or CU. It's important to think about the interviewee's position, (Try and get an equal number of left-facing and right-facing subjects)

Try to ensure that an accurate mix of genders and races are represented (appropriate to the population being surveyed)

Diversity

Use a short, sharp standard question such as "Would you mind answering a couple of quick questions about this magazine for our NEWS REPORT assignment?".

REMEMBER - it is all about the bullet points.

Who is the audience of your product?

Untitled Slide

ACTIVITY

WRITE 3 QUESTIONS ABOUT YOUR PRODUCT

• Ask open-ended questions
• Avoid leading questions
• Be specific enough to obtain brief answers
• DON'T TALK OVER YOUR THEIR ANSWERS
• Go and find your interviewees

#bcotcritic

EXTENSION TASK
Develop your
e-learning assignment for U6 LO1
FUTURE AUDIENCES