WORKFLOW

Published on Nov 18, 2015

How I write SEO Copy

PRESENTATION OUTLINE

WORKFLOW

HOW I WRITE SEO COPY

CAPTURE

IDEAS
Photo by Len Radin

From
web pages
Feedly
or
Zite

Ideas go into:

  • Evernote
  • Drafts app on iPhone or iPad
  • Evernote Quick Note on Mac
  • The best ones are put in WFS Ideas notebook
  • The daft ones are deleted!

WHAT

AM I GOING TO WRITE?

Match up ideas with opportunities

  • Scan WFS Ideas notebook in Evernote
  • Match up with researched key phrases
  • If there's no match, do the research

SCHEDULE

BLOG POSTS

Untitled Slide

  • Find a mixture of topics
  • Seek a balance of categories
  • Think about themes or series
Photo by PIKAPLE

WRITE

THE COPY
Photo by lecates

The S*** First Draft

  • iA Writer 
  • on OS X or iOS
  • Crash out the copy fast
  • Use Markdown

PROOFING, EDITING AND TWEAKING

Photo by wazari

Cut & Paste into WordPress
Preview to proof
Edit to improve
Add images
Tweak SEO

PUBLISH!

Photo by zeevveez