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Optimize THis

By Martin Smith | 819 views | Business

Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".

Presentation Outline

  1. 1. Optimize THis

    Why BRANDS Are The New SEO

    Photo by PhyreWorX

  2. 2. Brands as SEO

    • Brands help curate crazy contemporary life.
    • Brand communication hits deep.
    • Brands create tribes.
    • Brands create social shares.
    • Brands are the new SEO.

    Photo by Tojosan

  3. 3. curate

    My kingdom for a CURATOR

    Photo by PictureWendy

  4. 4. deep

    Brands = short, meaningful, powerful, emotional messages

    Photo by Symic

  5. 5. tribes

    Brands are TRIBAL

    Photo by Photos.com

  6. 6. social shares

    Large % Social Shares = Branded

    Photo by scbr

  7. 7. Branding

    Conclusion: Branding is new SEO

    Photo by Aleksandar Ratkovic

  8. 8. Optimizing Brands

    • Share brand creation story.
    • Know or discover brand reputation.
    • Define brand context.
    • Test brand communication.
    • Create brand advocates / sherpas.

    Photo by Medioimages/Photodisc

  9. 9. KPIs

    Know, monitor, test & change brand KPIs

    Photo by Juliana Coutinho

  10. 10. weather

    Brands are like weather & should be forecasted

    Photo by davedehetre

  11. 11. change

    Before: everything changes, Now: change is everything

    Photo by thisisbossi

  12. 12. surf

    Must create, test & SURF new world not OPTIMIZE it

    Photo by Pilozzo

  13. 13. you 'da brand

    Personal branding controls your life, job, prospects, money

    Photo by Derek Bridges

  14. 14. personal branding

    • GPlus!
    • LinkedIn (visuals).
    • Blog Daily.
    • Curate Daily (I like Scoop.it). 
    • Respond, Be Present, Say Thanks. 

    Photo by nan palmero

  15. 15. KPI

    What are YOUR KPIs?

    Photo by David Paul Ohmer

  16. 16. Martin W. Smith

    @ScentTrail, www.ScentTrail.com