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    "provider_name": "Haiku Deck by Giant Thinkwell Inc.",
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    "title": "Storytelling that works is all about telling your story in a context that gets people thinking about their own lives. Every brand, no matter how “boring,”  has some special hook in their product line or their value system that is a great story just waiting to be told.",
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    "author_name": "Virginia Nussey",
    "author_url": "www.bruceclay.com",
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