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Highlights from The Communicators Conference

ByCatherine Carr|1369 views |Events,Inspiration

Sound bites and insights from the 2014 Communicators Conference in Portland.

Presentation Outline

  1. the communicators conference highlights from

    1. the communicators conference

    Highlights from

    About the event:

    Photo by through a pin-hole

  2. 2. Storytelling. Storymaking. Storydoing.

    Photo by donovanbeeson

  3. 3. "People forget facts overnight. Stories will live in your heart forever." Jim Olson, Starbucks

    Check out the Starbucks Newsroom:

    Photo by Chocolate Geek

  4. 4. "Think about the pass-along value of your stories. The bar is high!" Melissa Havel

    Photo by Jonas in China

  5. 5. "Images act like shortcuts to the brain." Ekaterina Walter

    More from Ekaterina:

    Photo by heanster

  6. 6. "Communicate as though you're talking to people. Because you are." Lou Hoffman

    Photo by Photocapy

  7. 7. dave thompson on interviews

    • Breathe
    • Focus
    • Minimize distractions

    Photo by Ben Garney

  8. 8. "If you apply the wrong technology to a story, you miss the message. " Tawny Schlieski

    Photo by AhmadHashim


    1. Of press releases include visuals (not enough!): 14%
    2. Of Google's daily queries have never seen before: 15%
    3. Ideal character count for a press release: 100

    Photo by ChaoticMind75

  10. 10. "Every customer touchpoint is a chapter of your brand's story. " Jim Signorelli

    More about Storybranding:

    Photo by Pink Sherbet Photography

  11. 11. "Meaningful video moves past the what to the why. Authenticity is vital." Wayne Paige

    Photo by alexphotocamera

  12. 12. "What's an old story to you is a new story to someone else." Oscar Suris

    Photo by Ines Seidel

  13. 13. "We gather around glowing screens instead of campfires, but we're still telling stories." John Hartman

    Photo by Wayan Vota

  14. 14. "Everyone in this room is qualified to change the world in some way." Nancy Duarte

    See Nancy's TED talk here:

    Photo by Spitzgogo_CHEN (Nokia 6230i)

  15. more storytelling

    15. more storytelling

    Photo by fensterbme