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Slide Notes

About the event:

Highlights from The Communicators Conference

Published at Nov 06, 2015
Sound bites and insights from the 2014 Communicators Conference in Portland.


the communicators conference

Highlights from
About the event:

Storytelling. Storymaking. Storydoing.

Photo by donovanbeeson

"People forget facts overnight. Stories will live in your heart forever." Jim Olson, Starbucks

Check out the Starbucks Newsroom: http://news.starbucks.com/

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"Images act like shortcuts to the brain." Ekaterina Walter

More from Ekaterina:
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"Communicate as though you're talking to people. Because you are." Lou Hoffman

Photo by Photocapy

dave thompson on interviews

  • Focus
  • Breathe
  • "Breathe. Focus. Minimize distractions." Dave Thompson, on interviews
  • Minimize distractions
Photo by Ben Garney

"If you apply the wrong technology to a story, you miss the message. " Tawny Schlieski

Photo by AhmadHashim

"The lesson is specificity -- telling stories in a very individual, 'people like me' way." Sarah Skerik

Photo by ChaoticMind75

"Every customer touchpoint is a chapter of your brand's story. " Jim Signorelli

More about Storybranding:

"Meaningful video moves past the what to the why. Authenticity is vital." Wayne Paige

"What's an old story to you is a new story to someone else." Oscar Suris

Photo by Ines Seidel

"We gather around glowing screens instead of campfires, but we're still telling stories." John Hartman

Photo by Wayan Vota

"Everyone in this room is qualified to change the world in some way." Nancy Duarte

See Nancy's TED talk here: http://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks

more storytelling

Photo by fensterbme