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Slide Notes

Workflowy

https://workflowy.com/s/VQZq5UmiMh

Fandemonium: Handling Student-created Fan Accounts

Published on Mar 06, 2016

In this presentation, Carrie and Brent will discuss several strategies for handling student-created fan accounts. These unofficial accounts are popping up over campuses nationwide forcing institutions to decide whether to shut down or partner with these groups. We’ll talk about how to shut these down, how to join forces and points to ponder before doing anything. Bring your examples of fan accounts – the good, the bad and the ugly. Be prepared to discuss how to face the fandemonium and how the answer can vary among institutions.

Title: Fandemonium: Handling Student-created Fan Accounts Alt Title: Fandemonium: What to do When the Crowd Goes Rogue

To discuss this topic or to book Team BC for your next event, visit http://weareteambc.com or contact us @weareteambc on Twitter.

PRESENTATION OUTLINE

Fandemonium: Handling Student-created Fan Accounts

What to do When the Crowd Goes Rogue
Workflowy

https://workflowy.com/s/VQZq5UmiMh

Going Rogue

From a distance they look the same.

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  • 2013 - Facebook fan worth $174 to a brand
  • Up 28% from 2010

Why is this important?

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How to avoid fandemonium?

Search for Rogue

Photo by misterbisson

US 20130031176 A1

Identification of rogue social media assets
Photo by misterbisson

Claim Your Name!

Get There First

@CNNBrk

Attempt to Partner
Photo by Tom Raftery

CNN fan set up the account to automatically tweet Breaking News e-mail alerts. CNN wanted control and its huge audience (it now has 36 million followers).

Photo by morner

Twitter offered to reclaim account.

Photo by morner

CNN chose to hire the owner as a 'consultant' to train CNN staffers how to use Twitter.

Photo by morner

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"Student"

Hateful
Offensive
Racist

"Student"

Changes Account
Deletes Tweets

Not before garnering negative attention toward institution.

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Photo by blmurch

Internet trolls could face up to two years in jail.

Photo by garryknight

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Photo by blmurch

Convictions of internet trolls increased ten-fold in a decade.
=
5 convictions a day.

Photo by garryknight

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Photo by blmurch

Meanwhile...

More than 1 in 4 Americans admit to Internet trolling.

More than 1 in 4 Americans -- 28 percent, to be exact -- admit to Internet trolling,
Photo by Gage Skidmore

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Photo by blmurch

Have a Policy

Photo by Justin in SD

Policy Items

  • Be transparent
  • Expect the same respectful behavior
  • Think before responding
  • Represent your brand
Be transparent, but not to the point of revealing private company information.

Expect the same respectful behavior online that you expect in day-to-day business dealings.

The policy can apply to the personal account of employees who state on their social media accounts that they work at your company.

Think before responding. Staff should be encouraged to act as ambassadors for you business but should not get into arguments.
Photo by Justin in SD

Should also establish rules and codes of conduct for your fans and followers.

What happens if somebody says something bad about me?

What happens if someone leaves inappropriate comments or messages?

What happens if people argue?
Photo by Justin in SD

What happens if somebody says something bad about your organization?

What happens if somebody says something bad about me?

What happens if someone leaves inappropriate comments or messages?

What happens if people argue?
Photo by Justin in SD

What happens if someone leaves inappropriate comments or messages?

What happens if somebody says something bad about me?

What happens if someone leaves inappropriate comments or messages?

What happens if people argue?
Photo by Justin in SD

What happens if people argue?

What happens if somebody says something bad about me?

What happens if someone leaves inappropriate comments or messages?

What happens if people argue?
Photo by Justin in SD

A clear policy helps you quickly handle the situation.

You don’t want to delete every negative comment about your business. In fact, in most cases you should see them as an opportunity to reach out. There are cases where language or comments are unacceptable and as long as you are clear on your policy up front, you can take steps to handle the situation, which in some cases means will mean deleting the comments.

http://www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-Media-Principles-12-2009.pdf
Photo by B Tal

Policy Help?

socialmedia.policytool.net
You don’t want to delete every negative comment about your business. In fact, in most cases you should see them as an opportunity to reach out. There are cases where language or comments are unacceptable and as long as you are clear on your policy up front, you can take steps to handle the situation, which in some cases means will mean deleting the comments.

http://www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-Media-Principles-12-2009.pdf
Photo by B Tal

Real World Examples

You don’t want to delete every negative comment about your business. In fact, in most cases you should see them as an opportunity to reach out. There are cases where language or comments are unacceptable and as long as you are clear on your policy up front, you can take steps to handle the situation, which in some cases means will mean deleting the comments.

http://www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-Media-Principles-12-2009.pdf
Photo by KKfromBB

F

You don’t want to delete every negative comment about your business. In fact, in most cases you should see them as an opportunity to reach out. There are cases where language or comments are unacceptable and as long as you are clear on your policy up front, you can take steps to handle the situation, which in some cases means will mean deleting the comments.

http://www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-Media-Principles-12-2009.pdf
Photo by mistergesl

@txst

You don’t want to delete every negative comment about your business. In fact, in most cases you should see them as an opportunity to reach out. There are cases where language or comments are unacceptable and as long as you are clear on your policy up front, you can take steps to handle the situation, which in some cases means will mean deleting the comments.

http://www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-Media-Principles-12-2009.pdf
Photo by Tom Raftery

The X Factor

Touch on Snapchat X accounts.

Body Parts

Drugs

Leave those to legal/pd to determine what to do.

Branded Snaps = copyright and are a way to get the account shut down.

EDUSnaps

Touch on Snapchat X accounts.

Body Parts

Drugs

Leave those to legal/pd to determine what to do.

Branded Snaps = copyright and are a way to get the account shut down.

EDUSnapz

Touch on Snapchat X accounts.

Body Parts

Drugs

Leave those to legal/pd to determine what to do.

Branded Snaps = copyright and are a way to get the account shut down.

The X Factor

  • Branded Filters
  • Code of Conduct
  • Talk to Legal
  • Teach them Young
Touch on Snapchat X accounts.

Body Parts

Drugs

Leave those to legal/pd to determine what to do.

Branded Snaps = copyright and are a way to get the account shut down.

Overwhelmed?

Touch on Snapchat X accounts.

Body Parts

Drugs

Leave those to legal/pd to determine what to do.

Branded Snaps = copyright and are a way to get the account shut down.

Photo by 19melissa68

Overwhelmed?

Touch on Snapchat X accounts.

Body Parts

Drugs

Leave those to legal/pd to determine what to do.

Branded Snaps = copyright and are a way to get the account shut down.

Photo by D-Gernz

Relax

Touch on Snapchat X accounts.

Body Parts

Drugs

Leave those to legal/pd to determine what to do.

Branded Snaps = copyright and are a way to get the account shut down.

Network

Meet at least 3 colleagues at this conference and build a team.
Touch on Snapchat X accounts.

Body Parts

Drugs

Leave those to legal/pd to determine what to do.

Branded Snaps = copyright and are a way to get the account shut down.

Photo by davis.steve32

You are not in this alone.

Touch on Snapchat X accounts.

Body Parts

Drugs

Leave those to legal/pd to determine what to do.

Branded Snaps = copyright and are a way to get the account shut down.

Photo by Leonrw

weareteambc.com

@weareteambc
Touch on Snapchat X accounts.

Body Parts

Drugs

Leave those to legal/pd to determine what to do.

Branded Snaps = copyright and are a way to get the account shut down.