No matter what DO SOMETHING daily. Worry about if what you are doing NOW is the wrong thing later. Any STIMULUS that creates ANY response is valuable at first. As you refine your KPIs, listening and strategies the bar will naturally travel UP. The idea is to isolate, set goals and then rinse and repeat.
Tobias Walter from Shoeboxed talked about TCR or Traffic, Conversion, Revenue. First work on TRAFFIC. Next work on CONVERSION and finally REVENUE. Buy isolating each major NEED and improving each in its own right and then moving to the next you create a positive upward spiral. Brilliant explanation of testing and web marketing.