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BCLA: Discovery Data As Your Driver

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Discovery Data as Your Driver

ENHANCING LIBRARY SERVICES WITH USER BEHAVIOUR DATA FROM DISCOVERY SYSTEMS
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Roën Janyk, MLIS

WEB SERVICES LIBRARIAN, OKANAGAN COLLEGE
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CONTEXT

Okanagan College

Trades, University Transfer, Degrees, etc.

7655 Students

4 Campuses

Collections (Sept. 2013)

Discovery

The Path to

*

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why?

EBSCO Discovery Service
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Customizable

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Flexible

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Plays Well With Others

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After some discussions

with the graphics department...

OCtopus was Born

After Short Period of Time...

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Began to Realize...

The DATA

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little meaning

HAD
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For the average

LIBRARIAN

We Examined

their searches

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Vendor provided statistics

= Same Uniform Information

INFORMING...

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cost [per use]

  • Full Text Requests
  • Searches & Sessions
  • Turnaways
  • Link Activity
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BUT NOT...

Behaviour

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Frontline

User behaviour affects those on the 
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ENTER

Visitor Types

Location

Device

Traffic

FINDINGS

User Behaviour
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Top Searches (1-8)

Top Searches (9-16)

ASSIGNMENTS

Greatly Affected By
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Pageviews During a Semester

Result Pageviews Per Search

1.83 VS 6.07

RESULTS PAGEVIEWS VS. PAGES/VISIT


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29% Bounce Rate

(SEARCHES RESULTED IN PAGE EXIT)
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37%

OF SEARCHES WERE REFINED (ONLY)
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>SEARCH REFINEMENTS =

ADVANCED SEARCH

&
> Through Traffic

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WHAT?

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DATABASE NAMES

SEARCHING

KEYWORDS

Not Developing
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NATURAL LANGUAGE

Searching Using
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Phrase Searching

IS NOT WELL USED
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ACRONYMS

Searching

AND

RARELY USING BOOLEAN TERMS except


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3:46

Time After Search

Explanation?

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Satisficing

RATIONAL CHOICE THEORY
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Gratification Theory

LIBRARY SERVICES?

HOW CAN THIS INFO SHAPE

LIBRARY COLLECTIONS

Usability + Design

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INFORMATION Literacy

Main Priority Should be
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Early

Start
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INSTRUCTION

Need to go beyond traditional
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BASICS

BUILD ON THE
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User behaviour should shape library services, the library should shape user behaviour.

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Roen Janyk
@rjanyk
rjanyk@okanagan.bc.ca

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