Whether you realize it or not you are already creating content and social marketing. These 5 quick and easy content marketing tips help startups and Small To Medium Sized Businesses (SMBs) create maximum return from content curation and cration.
Nothing is more impressive than having a live and responsive social media stream while you are standing at a podium. Call my friend Nikol Murphy's Talking Moose Media for help: http://talkingmoosemedia.com/
She pioneered the idea and is not the best at it (and live tweeting can be tricky).
When someone writes a post like I just did for Rocketbolt.com: http://www.atlanticbt.com/blog/rocketbolts-better-popunder/
Write about it to extend its reach and power. When you link back use links that reinforce the main keyword themes since that creates a boomerang effect (you sending the right keys out on content that is talking about you).
Also use social media to keep a post like that "alive" for as long as possible. Finally pick themes out of the post such as "conversational popups" and buy the URL, write the content and create the "manifesto" to really extend the power of THEIR content for YOU.
I LOVE To sell stuff, but selling on our website LOWERS response (lesson learned the hard way). I can "sell" ideas and concepts on platforms like Scoop.it (http://www.scoop.it/u/martin-marty-smith), but not on platforms we own or operate.
On "owned' properties I prefer to curate great content said about us. We also create content to help prompt some key brand messages, but our jobs as Internet marketers is to curate what others say about us into our own platforms AND provide ways for UGC (User Generated Content).
Factual information about a company's creation story, services and process is fine, but don't spin it as greatest thing since sliced bread because anything like that is you talking to yourself about yourself :).