12 Things Your Web Person Wishes You Knew

Published on Nov 20, 2015

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PRESENTATION OUTLINE

12 THINGS

YOUR WEB PERSON WISHES YOU KNEW
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LATIN

#1: THAT "FOREIGN LANGUAGE" ON YOUR WEBSITE IS
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IT SIMULATES CONTENT

SPECIFICALLY, LOREM IPSUM IS LATIN PLACEHOLDER TEXT

RACIST

BUT WHEN YOU CALL IT A "FOREIGN LANGUAGE", YOU SOUND

#2: THERE'S 4 AREAS OF A WEBSITE

CONTENT, DESIGN, BUSINESS LOGIC, AND CODING
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GRAPHIC DESIGN

THE LOGO, COLORS, USER INTERFACE, AND TYPOGRAPHY
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CONTENT

THE WRITTEN TEXT, STORY, BLOG POSTS, AND CALLS TO ACTION
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BUSINESS LOGIC

WHAT THE SITE NEEDS TO DO (SELL A PRODUCT, BUILD A LIST, ETC)
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CODING

BUILDING THE DESIGN, CONTENT, AND BUSINESS LOGIC INTO A "REAL" WEBSITE

CODING IS TRANSLATION

CODERS KNOW PHP, HTML, JAVASCRIPT, AND CSS

COSTS SO MUCH

THAT'S OFTEN WHY CODING

ANYWAY

WITHOUT ALL 4 ELEMENTS IN ALIGNMENT...
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YOUR WEBSITE WILL SUCK

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#3: THINGS BREAK

YOUR WEBSITE WON'T LAST FOREVER
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WHILE WE'RE ON THE SUBJECT:

#4: YOU CAN'T WRITE

AT LEAST, NOT AS WELL AS A COPY WRITER
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BAD BUSINESS DECISION

ALSO, YOUR WORDART LOGO IS A

"NO"

#5: THERE'S TWO KINDS OF
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THE KINDS OF "NO"

"NO, WE CAN'T DO THAT" CAN ALSO MEAN:

#6: DON'T

ASK TO SIT WITH US WHILE WE WORK
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GIVE US SOME SPACE

WHEN AT A GOURMET RESTAURANT, DO YOU HOVER OVER THE CHEF?
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PROJECT MANAGER

#7: SOMEONE HAS TO BE A
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A PROJECT MANAGER:

#8: EXPERTS COST

IF YOU CAN'T PAY*, YOU CAN'T HAVE A WEBSITE
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*EXPOSURE

DOES NOT PAY BILLS

WHEN HIRING A

DESIGNER AND CODER, IT'S IMPORTANT THEY KNOW ABOUT RESPONSIVE DESIGN

RESPONSIVE DESIGN

ADAPTS TO ANY SCREEN SIZE. RESIZE WTFMARKETING.COM TO SEE IT
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ROUGH AVERAGE DESIGN PRICES

ROUGH AVERAGE CODING PRICES

ROUGH AVERAGE WRITING PRICES

ADDITIONAL COSTS

#9: YOUR LOGINS

STORE THEM TOGETHER SO YOU CAN SHARE THEM WITH US EASILY

DON'T FORGET THESE LOGINS:

NO

#10: "CAN YOU JUST..." // "IS IT SIMPLE TO..."

"SIMPLE CHANGES"

ARE USUALLY ANYTHING BUT

11: TRAFFIC

WON'T COME OVERNIGHT, EVEN WITH A BEAUTIFUL WEBSITE!
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YOU NEED A MARKETING BUDGET

TO GET EYEBALLS (AND LOTS OF GOOD CONTENT)

#12: TRUST US

WE DO USUALLY KNOW WHAT WE'RE DOING
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WHEN IN DOUBT

WTF MARKETING

MAKES WEB DESIGN FUN. VISIT WTFMARKETING.COM TO SEE HOW.