10 posts, 20 tips
Published on Nov 18, 2015
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"The rush to publish and a focus on quantity over quality further has exacerbated the issue of content shock, or the overload of available content."
- Hunter Boyle: 5 Steps to Blast Through Fear and Create Epic Content bit.ly/1kSBL3h
You can read the full "5 Steps to Blast Through Fear and Create Epic Content" here: http://bit.ly/1kSBL3h
Photo by onkel_wart (thomas lieser)
"[...] [An] advertising claim is typically a function of self-interest whereas stories persuade without the obstacle of resistance. Stories can have a very compelling and profound impact on customers."
- Geraint Holliman: Ouch - the science behind why storytelling works bit.ly/1kSETw3
You can read the full "Ouch - the science behind why storytelling works" here: http://bit.ly/1kSETw3
Photo by dajmonpills
"Great storytelling is not about maximizing technical possibility."
- Craig Mod: Far Beyond Snow Fall: Op-Docs and video and the future of the Times bit.ly/1kKzMwY
You can read the full "Far Beyond Snow Fall: Op-Docs and video and the future of the Times" here: http://bit.ly/1kKzMwY
Photo by P_Lham kun.(ฺ Go to work 1 week)
"[...] [We] need to combine actionable information with personality, creativity, and empathy to strike a chord with real people — not just search engines. In turn, that makes our content more likely to be noticed and shared, increasing engagement and attracting an even wider audience."
- Hunter Boyle: 5 Steps to Blast Through Fear and Create Epic Content bit.ly/1kSBL3h
You can read the full "5 Steps to Blast Through Fear and Create Epic Content" here: http://bit.ly/1kSBL3h
Photo by jaygoldman
"The variety of media being employed within single productions — text, audio, photography, video, and GIS/mapping, among others — offers a vast new landscape."
- Jeffrey P. Jones: Peabody Awards Underline the Radical Changes in Electronic Media bit.ly/SrGiNE
You can read "Peabody Awards Underline the Radical Changes in Electronic Media" here: http://bit.ly/SrGiNE
Photo by These * Are * My * Photons
"Humor removes the brand from the story and focuses on the customer. It also conveys authenticity and is more likely to be shared."
- William Comowich: B2B Experts Share Storytelling Advice for Marketing ‘Boring’ Products bit.ly/SHuI18
You can read "B2B Experts Share Storytelling Advice for Marketing ‘Boring’ Products" here: bit.ly/SHuI18
Photo by Charlie Stinchcomb
"Whether you’ve already got great content, or you’re still trying to get there, one rule that never changes is that you need to learn from your audience members. It can be easy to forget that they are the engines driving your business, and their needs should come first — even before your own business’ needs."
- Hunter Boyle: 5 Steps to Blast Through Fear and Create Epic Content bit.ly/1kSBL3h
You can read the full "5 Steps to Blast Through Fear and Create Epic Content" here: http://bit.ly/1kSBL3h
Photo by Haags Uitburo
"Simply repurposing brochureware into a wizzy new format does not a story make."
- Geraint Holliman: Ouch - the science behind why storytelling works bit.ly/1kSETw3
You can read the full "Ouch - the science behind why storytelling works" here: http://bit.ly/1kSETw3
Photo by LollyKnit
"No one, not even a B2B buyer, is immune to the power of a good story. People make decisions based on the emotions they associate with their options. To win over prospects, B2B marketers must create content and “pitches” that invoke emotion."
- William Comowich, B2B Experts Share Storytelling Advice for Marketing ‘Boring’ Products bit.ly/SHuI18
You can read "B2B Experts Share Storytelling Advice for Marketing ‘Boring’ Products" here: http://bit.ly/SHuI18
Photo by jev55
"Playing it safe with content isn’t the path to authority and a bigger audience."
- Hunter Boyle: 5 Steps to Blast Through Fear and Create Epic Content bit.ly/1kSBL3h
You can read the full "5 Steps to Blast Through Fear and Create Epic Content" here: http://bit.ly/1kSBL3h
Photo by Daniel Kulinski
"People will read that which they deem to be important."
- Jon Mikel-Bailey: 5 Questions With Barry Feldman, Content Marketing Consultant bit.ly/1uL8mKc
You can read "5 Questions With Barry Feldman, Content Marketing Consultant" here: http://bit.ly/1uL8mKc
Photo by Juliana Coutinho
"The art of the headline has been re-invigorated due the shortened attention span engendered by the internet, TV, the RSS reader and the email inbox and Twitter has made it even worse, so, due to the nature of the environment the battle for attention has intensified."
- Jeff Bullas: How A Great Twitter Headline Can Increase Your Blog Traffic bit.ly/1pcjWOI
You can read "How A Great Twitter Headline Can Increase Your Blog Traffic" here: http://bit.ly/1pcjWOI
Photo by Ed Yourdon
"Great writers are rare."
- Jelle Annaars: Doug Kessler on hiring writers, SEO and the return of interruption marketing bit.ly/SHC5Wx
You can read the full "Doug Kessler on hiring writers, SEO and the return of interruption marketing" here: http://bit.ly/SHC5Wx
Photo by Jekyll283
"As content marketing becomes more and more vital to every industry, the ability to create quality copy, even for ecommerce has become a crucial skill. It’s a key way to market your brand and a fantastic way to separate yourself from similar competitors selling the same product."
- Christopher Ratcliff: Five evocative examples of ecommerce copywriting bit.ly/1hJOAfX
You read "Five evocative examples of ecommerce copywriting" here: http://bit.ly/1hJOAfX
Photo by Defence Images
"[With mobile,] I realize the temptation is to say, 'write in bite-sized chunks' for the consumer in the wild, but it’s BS."
- Jon Mikel-Bailey: 5 Questions With Barry Feldman, Content Marketing Consultant bit.ly/1uL8mKc
You can read "5 Questions With Barry Feldman, Content Marketing Consultant" here: http://bit.ly/1uL8mKc
Photo by garryknight
"On Twitter you have 2 challenges amongst many to get people’s attention that make the headline [...] vital.
1. You only have 140 characters to get people to click on the link in your message
2.It is streaming past you and within seconds its gone[.]"
- Jeff Bullas: How A Great Twitter Headline Can Increase Your Blog Traffic bit.ly/1pcjWOI
You can read "How A Great Twitter Headline Can Increase Your Blog Traffic" here: http://bit.ly/1pcjWOI
Photo by Play Among Friends
"It’s [...] attitude that makes me trust it more."
- Christopher Ratcliff: Five evocative examples of ecommerce copywriting bit.ly/1hJOAfX
You read "Five evocative examples of ecommerce copywriting" here: http://bit.ly/1hJOAfX
Photo by knightsublime
“Everyone’s writing is ninety-eight percent shit. Keep the two percent that isn’t shit and delete the ninety-eight percent that’s shit. Rewrite it. Within your re-write, there will be two more percent that isn’t shit. Then just keep tossing the shit and replacing it until the ratio is tolerable.”
Andy Bobrow: How Writing for the TV Show “Community” Cured Me bit.ly/SHdZew
You can read the full "How Writing for the TV Show 'Community' Cured Me" at http://bit.ly/SHdZew
Photo by Instagram: Brunobrunan
"[When] SEO is the prime driver of content strategy, the result tends to be soulless.We make content for people. When we succeed, the search spiders always figure it out."
- Jelle Annaars: Doug Kessler on hiring writers, SEO and the return of interruption marketing bit.ly/SHC5Wx
You can read the full "Doug Kessler on hiring writers, SEO and the return of interruption marketing" here: http://bit.ly/SHC5Wx
Photo by CAGATOTA
"Is freaking out about writing worth all the worry? Yes. The best content marketers have the best writers and creative teams in general. If you don’t have the time or ability to produce great creative, you need to make some key hires."
Jon Mikel-Bailey: 5 Questions With Barry Feldman, Content Marketing Consultant bit.ly/1uL8mKc
You can read "5 Questions With Barry Feldman, Content Marketing Consultant" here: http://bit.ly/1uL8mKc
Photo by Brenderous
