You Are Not A Telephone by Ben Rose

You Are Not A Telephone

Published on Nov 19, 2015

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MY VIEWS ON WHAT MAKES A GREAT SUIT*

WHAT MY CLIENTS WANTED

IS JUST ONE THING THEY DO

BUT YOU GET THE IDEA

BUT SO ARE OTHER THINGS

YOU SHOULD KNOW

NOT ORGANISATIONS

SOMEONE WHO FINDS MY BUSINESS

OR NONE OF THE ABOVE?

OR DO I PREFER

MAKE YOURSELF INDISPENSABLE TO ME

HELP ME ACHIEVE

(YOU'LL NEED TO KNOW

DON'T LET THROUGH ANYTHING THAT'S NOT US

Photo by zJMac

YOUR ACTIONS AND COMMENTS ARE JWT'S

LEAVES A TRACE

A RECORDING OF EVERY CLIENT CONVERSATION?

EVERY TIME WE'RE IN TOUCH

SEND IT TO ME

Photo by *m22

I'VE PROBABLY ALREADY SEEN IT

CLASS DISMISSED

UNLESS YOU HAVE ANY

Slide Notes

You Are Not A Telephone

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

YOU ARE NOT A TELEPHONE

*SAMPLE OF ONE

I USED TO BE A SUIT

NOW I'M A CLIENT

I THOUGHT I WAS AWESOME

I WASN'T

I DIDN'T UNDERSTAND

OR THAT ADVERTISING

THEY'RE RESPONSIBLE FOR

BUILDING OFFERS

DESIGNING (AND DEFENDING) PRICING

SUPPORTING DISTRIBUTION NETWORKS

TRACKING CUSTOMER BEHAVIOUR

DIGITAL DEVELOPMENT

SALES STRATEGY

THERE'S MORE

SO IT'S IMPORTANT TO THEM

SO HERE'S WHAT I THINK

RELATIONSHIPS ARE WITH PEOPLE

I DON'T NEED

BORING

A TELEPHONE

AN EMAIL SERVICE

A SALESPERSON

A BEST FRIEND

AN ORDER TAKER

A DRINKING BUDDY

I DO NEED

A CONSULTANT

UNDERSTAND ME

E.G. AXIS OR EFFIES?

CAN I TAKE LEAPS OF FAITH?

NOT TO ROCK THE BOAT?

KNOW WHO I ON-SELL TO

KNOW MY BUSINESS

INSIDE OUT

RESPECT

MY OBJECTIVES

WHAT THEY ARE)

EXPLAIN YOUR THINKING

A PROTECTOR OF MY BRAND

YOU ARE JWT

EVERY CONTACT

WOULD YOU GIVE SIMON

TAKE YOUR OWN MEDICINE

BRAND PROPOSITION

REINFORCE THE MESSAGE WITH ME

E.G. SEEN AN INTERESTING ARTICLE?

WITH AN INSIGHT

REAP THE REWARDS

AND THAT'S IT

QUESTIONS

Ben Rose

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