Stories Are The New Ecommerce

By Martin Smith | 1,066 views | Business

Stories Are The New Ecommerce - a visual presentation created with Haiku Deck, free presentation software that's simple, beautiful, and fun. }

Presentation Outline

  1. 1. STORIES - THE NEW ECOM

    SALE WITHOUT STORY IS OVER

    Photo by LaurenElyseFineArt

  2. 2. ECOMMERCE STORYTELLING

      Photo by CEBImagery.com

    • 3. BRAND IDEALS

      • 4. BRAND IDEALS

        FROM JIM STENGEL'S BOOK GROW

      • 5. UCA

        UNIQUE CUSTOMER ASPIRATIONS

        Photo by twinleaves

      • 6. PRODUCT STORIES

        CURATE SOCIAL STORIES

      • 7. COMMONS

        EXPERIENCE, REVIEWS, SOCIAL, LIKE-ME TRIBES, UGC

      • 8. UGC

        UGC = USER GENERATED CONTENT

      • 9. STORY

        CURATE BRAND, WEBSITE & CUSTOMER STORIES

      • 10. INSIGHT & CONTENT

        MORE IMPORTANT THAN 'DEALS'

      • 11. Slide 11

      • 12. Slide 12

      • 13. Slide 13

      • 14. NEW GOOGLE

        PANDA & PENGUIN ALGORITHM

        Photo by Guwashi999

      • 15. NEW GOOGLE

          Photo by John5199

        • 16. STORY WEAVING

          KNIT CONTENT FROM DISPARATE SOURCES

          Photo by angela7dreams

        • 17. STORY WEAVING

            Photo by xomorrito

          • 18. HEARTS & MINDS

            STORIES WIN HEARTS, MINDS & ADVOCACY

            Photo by flatworldsedge

          • 19. SAVE WORLD

            TIE MARKETING TO BIG IDEAS

          • 20. THINK GLOBAL

            SHARE LOCAL THEN GO GLOBAL

            Photo by NGOInnovation

          • 21. STORIES

            FRACTAL LEGOS EACH BUILDS ON LAST

            Photo by gurdonark

          • 22. STORIES

            STORIES ARE THE NEW ECOMMERCE

            Photo by Jon Delorey

          • 23. MARTIN W SMITH

            @SCENTTRAIL