Startup Pitch Template

By Jeremy Caplan | 31,859 views

Startup Pitch Template - a visual presentation created with Haiku Deck, free presentation software that's simple, beautiful, and fun. }

Presentation Outline

  1. 1. PROJECT NAME

    PLUS A BRIEF TAGLINE

    Opening Slide for a Pitch

    Start with your name and the name of your project. In some cases, a presentation will start with an attention-grabbing opening, an anecdote, a dramatic stat or fact, or a question for the audience. These devices help to engage the audience, grab everyone's attention, and establish your confidence as you get going.

    Photo by Nina Matthews Photography

  2. 2. WHAT IT IS

    BE BRIEF, SIMPLE AND CLEAR

    Define the Proposition

    Explain what the project/product/service actually is. What does it do? How does it work in very simple terms. This could be a short "elevator pitch" summary of your project so that people know exactly what project you're pitching.

    Photo by alexbrn

  3. 3. WHAT PROBLEM IT SOLVES

    WHAT IT DOES & WHY IT MATTERS

    Define the Opportunity/Problem

    Explain why this product/service is needed and provide some context for your project. Why is the problem worth solving?

    Photo by List [trade break - catching up]

  4. 4. WHO IT SERVES

    AUDIENCE/COMMUNITY

    Define the Audience/Community

    Make clear who this project/service/product is aimed at. Is it for a particular geographic audience, or a particular demographic group? Or is it for people with a particular interest (i.e. a psychographic?) Or maybe it's for people who have a particular problem or a certain need. Make clear who you are building this product/service/project for so that it's clear who will benefit from it.

    Photo by Jeremy Brooks

  5. 5. MARKETING

    HOW YOU'LL BUILD AN AUDIENCE

    How You'll Get the Word Out

    How will people find out about this product/service/Web site/project? Mentioning vaguely that you'll use social media to get the word out is generally not sufficient. It's important to explain how you'll raise awareness for this in a marketplace that is increasingly cluttered with all sorts of new apps/sites/products/services launching every day. What techniques/tactics/tools will you use, or how will you go about taking advantage of existing or new platforms to reach your intended audience? How will you measure progress in reaching your audience? What will success look like in reaching your audience? What are key metrics/performance indicators that you'll be assessing as your project moves forward?

    Photo by thewoodenshoes

  6. 6. COSTS/REVENUE

    HOW YOU'LL MAKE MONEY

    What Do the Numbers Look Like?

    How will you make ends meet? What do you expect your primary three, five or 10 costs will be? What do you expect your primary revenue streams to look like, and how long do you expect it might take for you to get to that point? Why will people pay for your service/product and how will the value proposition differ from other products/services people are paying for?

    Photo by • ian

  7. 7. TEAM/WHY YOU

    YOUR RELEVANT BACKGROUND

    What Does Your Team Look Like, and Why Are You the One to Do This?

    What have you done in the past that has prepared you to take on this new challenge? Why are you well-suited to succeed in this venture? How will others help you, and what relevant skills/experience will they bring to the project? How will you go about building your team from here and adding necessary expertise?

    Photo by Poe Tatum

  8. 8. OTHER KEY POINTS...

    COMPETITION... OBSTACLES... DESIGN...

    Covering Your Bases

    Fill in additional information here that will answer questions lingering in the audience. What does the competitive landscape look like? What are some obstacles you anticipate you'll have to overcome? How will your design approach distinguish your project? What unique approach/vision/ideals do you have that inform the project in progress?

    Photo by Daniel*1977

  9. 9. LAUNCH PLAN/NEXT STEPS

    What's Next?

    What are the next steps you need to take? What are the key things you need to do to advance the project in the coming weeks and months? What is your timeline for moving forward? What does the roadmap for your project look like? What are your goals for the upcoming period?

    Photo by ecstaticist

  10. 10. ASK

    CONCLUSION

    What Outside Help Do You Need to Move Forward?

    What amount of money, or what other kind of help would be helpful to you in advancing your project? How can people contact you afterwards to offer help?

    Photo by www.ruffrootcreative.com