Managing Social Media

Goals

• Prioritize
• Manage your network
• Listen
• Handle engagement
• Create and schedule content
• Set a limit

Prioritize

Questions to ask

• Who is your audience?
• What do you want them to do?
• Where do they "live"?

Manage Your Network

Your audience

• Who joined?
• Who left?

Follower Management

Listen

Listen

• What are people saying about you?
• What are people saying to you?

Feed management

• Notifications on phone or email
• Google Alerts
• Social listening like Hootsuite et al

Email Filters

Engage

Engage

• Does someone need a response?
• Does someone need managing?

Create & Schedule Content

Content should...

• Inform
• Entertain
• Activate

Untitled Slide

Tools to Find Content

• Feedly or other blog readers
• Suggestions from apps-LinkedIn
• Short content produced by your own organization
• Email newsletters

Schedule content

• Buffer
• Hootsuite et al
• Crowdfire
• Native app scheduling

Set a Limit

Set a Limit

• Same time each day
• Set amount of time
• Shut it down!

Things to Do

• Set up your tools
• Set aside a time every day
• Set a time limit

Social Media

Alice Ferris, CFRE, ACFRE @aliceferris