Social Customer Service UF

Published on Jul 28, 2016

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PRESENTATION OUTLINE

Social Customer Service

Social Media Management

Agenda

  • Opportunites
  • Networks
  • Best Practices
  • Trends
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OPPORTUNITY

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80% of companies say they deliver "superior"customer service

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8% of people think these companies deliver superior customer service

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66% of consumers expect a response time on social media within ONE hour

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NETWORKS

  • Facebook ******
  • Twitter ******
  • Yelp
  • Snapchat
  • Instagram
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10 Things to Know

Social Customer Service
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1. Social Media is the New 1-800 Number.

2. Social Media Does NOT Have a Hold Button.

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3. Be Real-Time. Negativity Spreads Like Wildfire.

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30 Minutes or Less!
56% of consumers want a response within 30 minutes.

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4. Listen: Less Talk. People Want to Be Heard.

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5. Monitor Your Brand. Track @mentions.

6. Be Real: Don't automate the message for a solution.

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7. Turn Complaints into Content

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Respect Customers Privavy

66% of consumers expect a response on social media within an hour and 56% of consumers want a response within 30 minutes. The reality: Social media does not have a hold button.
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9. No Silos: Social PR and Customer Service are a Team.

10. Hire people who want what's best for your brand.

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Lisa Buyer

Haiku Deck Pro User