social?

By Martin Smith | 298 views | Business

Does your business LOVE social media marketing OR are you simply complying with lowest requirements. Take the test to find out and discover tips to learn how to love social media marketing. }

Presentation Outline

  1. 1. social?

    Does Your Biz Love Social? Take The Test

    Photo by Jacksoncam

  2. 2. Love

    Few businesses LOVE social media

    Photo by @ifatma.

  3. 3. Love Social Test

    • Follow more than 10% of Twitter followers.
    • Curate User Generated Content & blog daily. 
    • Respond to @notices (Twitter, GPlus) in 3 hrs or less.
    • Have social metrics in KPIs.
    • Social media is budgeted on P&Ls.

    Photo by Pink Sherbet Photography

  4. 4. Comply

    Social = Compliance

    Photo by marsmet532

  5. 5. Comply Social Test

    • Use social for push marketing.
    • Rarely respond to @notices.
    • Don't listen, use or curate UGC. 
    • Don't follow back, not spontaneous. 
    • Aren't really present (buffering content).

    Photo by goodhen

  6. 6. smackdown

    2014 social marketing tipping point

    Photo by Chris Hunkeler

  7. 7. learning to love social

    • Read a book.
    • Create personal social accounts & start.
    • Review how competitors use social. 
    • Figure out who to follow. 
    • Create a blog & share your journey.

    Photo by xavi talleda

  8. 8. create social mindset

    • Think US not THEM.
    • Avoid toxic social media naysayers.
    • Think JOURNEY not DESTINATION.
    • Think SURF not MAP or DETERMINE.
    • Be open to SURPRISE & share.

    Photo by Jun's World

  9. 9. Killing Social

    • Sarcasm & public diminishment.
    • ROI police apply unrealistic standards. 
    • Attribution = bottom of funnel only.
    • Don't listen, respond or care.
    • Don't know how to use tools & don't care.

    Photo by Leo Reynolds

  10. 10. afford it?

    Can your biz afford not to LOVE social marketing?

    Photo by Yarrg

  11. 11. don't have to love social

    • Large & growing follower tribe already.
    • Others = sherpa YOUR social content.
    • Distinct and competitors not near you.
    • Elite highly influential tribe already on your list.
    • Don't need or want growth & decay rate = slow.

    Photo by SpeedHunter XxX

  12. 12. social

    Most businesses NEED social marketing to thrive

    Photo by busboy4

  13. 13. Martin W. Smith

    @ScentTrail, ScentTrail.com