Negative SEO Primer
Published on Mar 21, 2016
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What is negative SEO?
- Negative SEO is the practice of using black hat linkbuilding techniques to take down the competition's rankings on purpose...like a villain
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How do you do negative SEO?
- Send spammy links to your competition's site (thousands of links!)
- Falsely accuse competition of black hat tactics
- Spam review sites with positive/negative reviews of competition
- (There are other, more complicated tactics)
Sending spammy links to a site comes in many forms: it could include linking to a site with bad/inaccurate anchor texts, buying links in the competitor's name, leaving spammy comments in the blog, etc.
After engaging in these activities, negative SEO "professionals" can use this as proof in their claim that the competitor is using black hat techniques.
Spamming review sites often involve creating dummy profiles that are focused on destroying a company's online reputation.
Other negative SEO tactics include hacking the competitor website, removing its best backlinks (sometimes by applying negative SEO to those "good" sites, but mostly by posing as the competitor and requesting the removal of the link), spreading low quality content in the competitor's name.
After engaging in these activities, negative SEO "professionals" can use this as proof in their claim that the competitor is using black hat techniques.
Spamming review sites often involve creating dummy profiles that are focused on destroying a company's online reputation.
Other negative SEO tactics include hacking the competitor website, removing its best backlinks (sometimes by applying negative SEO to those "good" sites, but mostly by posing as the competitor and requesting the removal of the link), spreading low quality content in the competitor's name.
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Why use negative SEO?
- Because it's much cheaper than "legit" SEO methods
- Because it's much easier than "legit" SEO methods
- Because you're evil
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How to fight negative SEO
- Keep a close eye on your link profile and watch out for suspicious activity (Google Console is your FRIEND)
- Set up alerts for when you are mentioned anywhere on the web, and clear up misunderstandings ASAP
- Make sure that your site is ALWAYS AWESOME
Generally speaking, sites that are larger, older, and more established overall can survive negative SEO attacks. They have history of having good link profiles, as well as good online reputations. They don't lose much traffic after being attacked.
Smaller, newer sites are more vulnerable and should be more vigilant.
That isn't to say that larger sites shouldn't be ready - we should all keep our defenses up.
BONUS NOTE: Try to get along with everyone, because the one person you get into a fight with just might be a negative SEO Sith Lord.
Smaller, newer sites are more vulnerable and should be more vigilant.
That isn't to say that larger sites shouldn't be ready - we should all keep our defenses up.
BONUS NOTE: Try to get along with everyone, because the one person you get into a fight with just might be a negative SEO Sith Lord.
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It's a threat we can face and defeat!
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Those were just the basics...read up!
- https://blog.kissmetrics.com/spammers-and-negative-seo/
- http://searchenginewatch.com/sew/how-to/2380048/10-tools-to-help-discover-a...
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Have anything to add to this topic?
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Thanks~
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