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Slide Notes

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Jay Baer

Published on Nov 22, 2015

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PRESENTATION OUTLINE

JAY BAER

HOW WE CAN DO SOCIAL MEDIA BETTER?
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OLD QUESTION:

SHOULD WE DO SOCIAL MEDIA?

NEW QUESTION:

HOW CAN WE DO SOCIAL MEDIA BETTER?
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WE NEED TO RETHINK 9 KEY IDEAS AND MYTHS

SO THAT WE CAN DO SOCIAL MEDIA BETTER.
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#1 IT'S NOT ABOUT GETTING MORE CUSTOMERS

IT'S ABOUT LOYALTY AND CUSTOMER RETENTION
Photo by 10ch

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#2 SOCIAL MEDIA WON'T KILL EMAIL

THE TWO CAN GO HAND-IN-HAND

BREAKING IT DOWN

#3 DO LESS WITH SOCIAL MEDIA

BUT DO MORE WITH THE SOCIAL MEDIA YOU ARE DOING

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#4 DON'T SEARCH FOR MORE FANS/FOLLOWERS.

YOUR EMPLOYEES AND THEIR CONNECTIONS ARE YOUR BIGGEST ASSETS
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#5 DON'T IGNORE CUSTOMER COMPLAINTS.

ANSWER EVERY ONE. AND FAST!

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#6 DON'T JUST USE SOCIAL LISTENING.

CREATE OPPORTUNITIES OF REAL VALUE

BE A "YOUTILITY"

NOT A "YOUTOOLITY" (BE HELPFUL, NOT AGGRESSIVE)
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#7 YOU DON'T NEED SO MANY KINDS OF SOCIAL SOFTWARE:

"IT'S ABOUT THE WIZARD, NOT THE WAND."
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#8 CONTENT MARKETING AND SOCIAL MEDIA AREN'T DIFFERENT PROGRAMS

"CONTENT IS FIRE AND SOCIAL MEDIA IS THE GASOLINE."
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#9 TALK ABOUT BUSINESS BUT NOT ALWAYS ABOUT YOUR PRODUCT

"GIVE YOURSELF PERMISSION TO MAKE THE STORY BIGGER."
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BE OUT THERE, BE RELEVANT!

KEEP YOURSELF TOP-OF-MIND WITH YOUR CURRENT & POTENTIAL CUSTOMERS
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BE TOP OF MIND WITH YOUR CUSTOMERS

AND POTENTIAL ONES TOO
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CONTACT JAY