Next Gen Software Co
Published on Nov 18, 2015
This is a time of incredible change and opportunity in the business software space. This is also the story about our journey, as a company, over the past couple of years. It's what we have learned so far about building a business software company. Here's how we think about the opportunity, the challenges and the principles we use to build our products and our company.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
BUILDING THE NEXT GEN
BUSINESS SOFTWARE COMPANY
The story our lives for the past few years
Photo by Hammonton Photography
EMBRACE CHANGE
Time of max change for business software, Enterprise IT, bespoke services
Photo by SheldonPhotography
WHAT SOFTWARE DO YOU USE AT WORK?
Business software being disaggregated, simplified and reinvented
DISRUPTION
The disruption in business software driven by a few key technology trends
Photo by Brian Landis
SOCIAL
Photo by Frau Hölle
MOBILE
Photo by utilitarian
SOME PRINCIPLES
SO HOW NAVIGATE THROUGH ALL THIS?
To help navigate this big, interesting opportunity
Photo by Tony Fischer Photography
1.PEOPLE
Starts with people
Without the right team, it's going to be a lot harder, likely impossible, to embrace change and take advantage of the opportunity
Without the right team, it's going to be a lot harder, likely impossible, to embrace change and take advantage of the opportunity
Photo by Salvador Moreira
EVERYONE AN OWNER
There's a huge difference when someone thinks like an owner vs employee
Opportunity to distribute many key decisions
Opportunity to distribute many key decisions
Photo by Blackwood XL
CULTURE
CULTURE
Not just the right team, the right culture is essential.
Culture is a team amplifier.
Culture is ...
What you do, not what you say
What you want to be, not just what you are
It's a belief system, it's what you stand for
It's helpful in daily interactions and decisions
It's part of the company brand
Business software company must adapt to what's happening in society and with technology
Culture is a team amplifier.
Culture is ...
What you do, not what you say
What you want to be, not just what you are
It's a belief system, it's what you stand for
It's helpful in daily interactions and decisions
It's part of the company brand
Business software company must adapt to what's happening in society and with technology
Photo by Prabhu B Doss
WORLD CLASS
TEAM, THINK BIG, SWEAT THE DETAIL, MAKE A DIFFERENCE
Photo by Alexandre Moreau | Photography
2.CUSTOMER
INDIVIDUAL
Pendulum swinging from IT to individual
Business apps need to respond
Technology spring
Business apps need to respond
Technology spring
Photo by Julien Haler
INTENSELY PERSONAL
Technology has become intensely personal ...
Means of expression
Reflects people's beliefs and values
Coming to business apps near you
Means of expression
Reflects people's beliefs and values
Coming to business apps near you
Photo by Kris Mouser-Brown
BYOT
Bring your own technology to work is accelerating
Technology standardization weakening, business software being disaggregated
Business and personal use blurring
Individuals bringing devices and software into organizations because it helps them and they can do better, do more
Technology standardization weakening, business software being disaggregated
Business and personal use blurring
Individuals bringing devices and software into organizations because it helps them and they can do better, do more
Photo by wbeem
GROWTH
'SCALE OUT' INDIVIDUAL BY INDIVIDUAL
More people using app, not just greater revenue per person
Referrals and viral growth
Referrals and viral growth
Photo by Marco Gomes
2.PRODUCT
IS THE BRAND
More software products are bridging enterprise and consumer markets
Individual empowerment the value, not just bits and bytes
Marketing reinforces product, not other way around
What you do in your product is more important than what you say
Individual empowerment the value, not just bits and bytes
Marketing reinforces product, not other way around
What you do in your product is more important than what you say
Photo by Fey Ilyas
DESIGN
TO DELIGHT
Design is visible and reinforces personality, beliefs and values
Functional is good but not enough
Details matter
Simple, visual
Bar is high
Functional is good but not enough
Details matter
Simple, visual
Bar is high
Photo by jimmyharris
3.BUSINESS MODEL
DISRUPT VALUE
Cost advantages not sustainable
Do what's harder, better, stronger, faster
... Game changing
Do what's harder, better, stronger, faster
... Game changing
INCENTIVE
Lots of ways to drive immediate value
Cloud
Built in data
Enable decisions not process
Outcome driven
Cloud
Built in data
Enable decisions not process
Outcome driven
Photo by Andrew Huff
VALUE OVER TIME
Deep enough and rich enough to drive value over time and for multiple personas
Photo by vgm8383
WHAT ARE REAL PEOPLE
DOING WITH THE APP?
What do people use?
What do they care about?
What do they care about?
Photo by D Petzold Photography
5.ADOPTION
SELF SERVE
Design and build for self serve
Reduces cost of sale
Can always do direct sale
Reduces cost of sale
Can always do direct sale
Photo by JTeale
ATTRACT, CONVERT, CLOSE
Outbound Marketing is out
Inbound Marketing is in
Exemplified by Hubspot
Starts with the app
Instrumented to assist
Inbound Marketing is in
Exemplified by Hubspot
Starts with the app
Instrumented to assist
Photo by Means-of-Production
6.COMMUNITY
GIVE & GET
Immerse in community
Everything moving fast
New tech
New apps
New business models
Only way to keep in touch is to use lot of apps, be part of a larger community, contribute to community
Everything moving fast
New tech
New apps
New business models
Only way to keep in touch is to use lot of apps, be part of a larger community, contribute to community
Photo by Robert Scales
@SANJAYPAT
Photo by -Dreamflow-
