Analytics workshop
Published on Nov 20, 2015
An introduction to analytics for beginners and how best to use for driving your business or start-up forward. The deck favours principles over techniques.
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PRESENTATION OUTLINE
Quantitative Analysis
The "What" and the "How"
Analytics for...
- Websites
- Mobile Apps
- Social Media
- Sales / CRM
My personal favourites
- Localytics
- Trak.io
- Mailchimp
- Google Analytics
- Optimizely
Demo
Integration
Dependent on the medium
EVENT TRACKING
Logging every point of interaction
Collecting data
Statistical Confidence
Demo
Insight
Photo by khalid almasoud
Asking the right questions
Start with purpose
Meaningful Action
For activation, conversion or retention
Not every business needs conversion. Not every business needs retention.
It depends on the purpose of your digital presence as to how you'll make the best use of analytics.
It depends on the purpose of your digital presence as to how you'll make the best use of analytics.
defining key metrics
Align/compare with business objectives
Informing the TEAM
Defined metrics and multi-user accounts
Vanity Metrics
The Analytics Curse and Obsession
Activation & Conversion
Funnels
Summaries
Google Analytics
- Overall Traffic
- Traffic/Referral Sources
- Top Pages
- Devices
- Traffic/Referral Sources
- Top Pages
- Devices
Photo by qthrul
User Flow
Page Analytics
- Time on page
- Bounce Rate
- Page Speed
- Heatmaps
Demo
Forming Hypotheses
Based on Qltv & Qtv analysis
validating Hypotheses
- A/B Testing
- Beta Tests / Pre-screening
- Rollout
Validate fast
As quickly, cheaply and easily as possible
Iterate
Compounding Effect
Demo
Khuram Malik
Digital & Marketing Strategist - krmmalik.com/me
