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Content Marketing for Professionals

Published on Nov 21, 2015

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PRESENTATION OUTLINE

1.

The Book

YOU CAN'T MARKET WITHOUT IN 2014
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
Photo by miss_rogue
2.

CONTENT MARKETING sTRATEGIES

FOR PROFESSIONALS
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
3.

Authors

BRUCE CLAY AND MURRAY NEWLANDS
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
4.

10 Chapters

YOU CAN'T MARKET WITHOUT IN 2014
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
5.

Reaching Business Goals

WITH CONTENT MARKETING AND SEO
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
6.

PLANNING A CONTENT MARKETING CAMPAIGN

http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
7.

Choosing Content Topics

THAT LEAD TO CUSTOMERS!
8.

Blogging

THE AXIS OF A CONTENT MARKETING STRATEGY
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
9.

curation

YOU DON'T HAVE TO KNOW EVERYTHING TO BE THE GO TO
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
Photo by kevin dooley
10.

Video

IT'S TIME TO SHINE
Photo by mark sebastian
11.

Images

IT'S ABOUT THE MESSAGE
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
Photo by Kris Kesiak Photography
12.

SOCIAL MEDIA

Talking with People, Not at Them
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
13.

LIVE EVENTS

Where I Get to Tell the Story
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
Photo by Scarleth White
14.

PAID, EARNED, OWNED

Integrating All of My Media
15.

12 Experts

SHARE CONTENT MARKETING WISDOM
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
Photo by cote
16.

CHELSEA Adams

HOW TO SAVE YOUR MARRIAGE WITH CONTENT MARKETING STRATEGY
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
17.

JORDAN ARMSTRONG

CONNECTING BRANDS AND YOUTUBE STARS
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
18.

MICHAEL BRITO

Your Content Strategy: Defining Paid, Owned and Earned
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
19.

Lisa Buyer

CONTENT PR SECRETS: HOW TO OPTIMIZE EVENTS
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
20.

JONAThon Colman

PROVE THE VALUE OF YOUR CONTENT WITH AN AUDIT
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
21.

Andy Crestodina

GOOGLE AUTHORSHIP: HOW TO DO IT AND HOW IT AFFECTS SERP RANK
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
22.

ALYce CURRIER

6 STEPS TO HELP YOU BUILD A CONSTANT VIDEO STREAM
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
23.

RIC DRAGON

CASE STUDY — FORD MOTOR COMPANY TAKING CONTENT SERIOUSLY
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
24.

KRISTI KELLOGG

WHO’S AN INFLUENCER?
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
25.

VIRGINIA NUSSEY

SEO CONTENT CURATION IN POST PANDA WORLD
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
26.

LEE Odden

REPURPOSING CONTENT AND COLLECTIVE SOCIAL WISDOM
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
27.

TRENT PARTRIDGE

HOW A FASHION GIG GOT ME STARTED WITH IMAGE MARKETING
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
28.

ADAM SUTTON

TARGETED PERSONA STRATEGY LIFTS SALES LEADS 124%
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
29.

Authors

BRUCE CLAY AND MURRAY NEWLANDS
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
30.

Untitled Slide

http://www.amazon.com/Content-Marketing-Strategies-Professionals-Newlands-e...?
31.

2014

MUST READ!
http://www.amazon.com/Content-Marketing-Strategies-Professionals-Newlands-e...?

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com