This is the advanced search page. Scroll down to the bottom, where you see options for selecting images based on their licence conditions.
I selected "free to use share or modify" for this example. This encompasses a range of CC licences, including the basic attribution licence, as well as those with share alike or non-commercial provisions. Visit
creativecommons.org.au/licences for full details.
HOW THIS WORKS:
When the images are loaded into the website the image owner will have entered the copyright licence information in the metadata. Google trawls through metadata to get these results. (There are likely to be more openly licensed images on the internet but if they lack the appropriate metadata, Google won't be able to find them.)
In all, this works pretty well. But to be on the safe side, always check the original website from which the image was found. This is explained in following slides.