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The persuasion tactics of Tom Sawyer

Published on Nov 23, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Tom Sawyer

THE PERSUASION TACTICS OF
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#1: DOOR-IN-FACE

START OUTRAGEOUS!
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I NEED YOU TO WORK EVERY SATURDAY FROM NOW ON.

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4.

HOW ABOUT ONE SATURDAY P/MONTH THEN?

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5.

#2: FEAR-THEN-RELIEF

TELL 'EM THEY DODGED A BULLET
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GOOD COP BAD COP

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Untitled Slide

Student asked to give a thesis on EFFICIENT TRAFFIC
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The findings

  • Under the wiper: 68%
  • Taped to the door: 40%
  • No ticket: 36%
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#3: FOOT-IN-THE-DOOR

STAR SMALL, GET YOUR
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EXCUSE ME, DO YOU HAVE THE TIME?

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THANKS, AND COULD YOU SPARE A DOLLAR?

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SO, HOW DOES THIS APPLY TO US?

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13.

PERSUASION

We are in the business of
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Richard Mulholland

www.richmulholland.com