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Recruiting/Engaging Millennial Talent

Published on Nov 18, 2015

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PRESENTATION OUTLINE

TO DO'S

RECRUITING & ENGAGING MILLENNIALS

  • Intro/Why
  • Stats/data on tech generations
  • Your experience with video
  • ROI
Photo by quinn.anya

INTRO & WHY

Photo by Leo Reynolds

ABOUT BEN

  • 14 years in HR/Talent across U.S./MX
  • Pepsi, Sears, Honeywell, Energizer, Now HireVue
  • 1 wife, 2 kids, 2 dogs, 2 cats
  • Blogger at The HRHound/@HRHound on the Twitter
  • Gen Xer

High School House Party Gone Wild

ST. LOUIS, MO 2011...
Photo by NoveltyCREW

Why?

  • Widen Audience & Connect w/more people for recruiting
  • Make the right & better hiring decisions using tech (social/video)
  • Engage more with candidates, new people & current people
  • Turn candidates into fans whether or not they get the job
Photo by eschipul

Stats/Data

VARIOUS GENERATIONS
Photo by Leo Reynolds

Who are you?

  • GI Generation-1901-26
  • Silent-1927-45
  • Baby Boomer-1946-64
  • Gen Xer-1965-80
  • Millennial-1980-2000

Total US Population (May 2011 census)

Key Stats- Millennials

The Social WorkForce

YOUR VIDEO

Photo by Leo Reynolds

EXPERIMENT WITH VIDEO

  • Introduce yourself via video
  • Tell your story
  • Plan to share your video w/ the group
  • Speed up trust
Photo by Vox Efx

ROI

Photo by Leo Reynolds

Brand Evangelists or Detractors?

  • 83% share their interview experience w/ friends/family
  • 64% share their experience w/your company via social channels
  • Li 2013 Global study-85% of recruiters say employer brand impacts ability to source
  • 43% of candidates reported that job description doesn't match the job. Clarity is key

REAL CANDIDATE ENGAGEMENT

  • Hosting Twitter Chats/Google+ hangouts
  • Open houses/brown bag lunches
  • Go Mobile! 70% job seekers use mobile
  • What impression is your career website leaving?
  • Establish an emotional connection
Photo by simosx

BOSTON BEER- Personal Touch

  • Branded landing page, digital video interview for candidates
  • Introductory video about company, closing video by CEO/exec.
  • Reduce time to fill, 60 to 49 days
  • Reduce expenses via meals, hotels/flights, wasted time on bad interviews
  • Improved bottom line by leveraging technology to improve interview process
Photo by cizauskas

Children's Mercy Hospital

  • Deployed digital interviewing
  • OnDemand/OpenVue interviews-interview anytime/anywhere
  • Improved interview to hire rate by 50% in just 2 years
  • In 3 years, realized greater interview consistency, less wasted interviews
  • & virtual elimination of candidate travel costs.
Photo by Connor Tarter

WRAP-UP/THOUGHTS/QUESTIONS