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TruBake Technologies

Published on Nov 19, 2015

Senior Business Presentation for John Brown University's Strategic Management Class (Fall 2013)

PRESENTATION OUTLINE

A HYBRID SOLUTION FOR INDEPENDENT PIZZERIAS

PROBLEM

  • Independent Pizzerias Trending
  • Deck Ovens are High Quality, but Slow and Difficult
  • Multiple Decks- Hard to Manage and Costly
  • Conveyor Oven- Loss of Quality
Photo by RevisionTwo

THE SOLUTION

  • An Oven Without Compromise
  • Increased Speed
  • Easier to Use
  • High Quality Bake

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THE TRUBAKE OVEN

  • Patented Conveyor/Infrared Pizza Oven
  • 5 Minute Bake Time
  • Even Bake on Top and Bottom
  • A Safer, Cheaper, Easier Oven

US PIZZA STORES: 71,856

U.S. PIZZA SALES: $36,786,524,044

FOOD SERVICE INDUSTRY

COMPETITION

  • Deck Ovens- History of Quality and Tradition
  • Baker's Pride, Blodgett, Lincoln
  • Used: $5,000 - $9,000
  • New: $10,000 - $18,000
  • Competitive Advantage- Stone/Infrared Combination

MARKETING STRATEGIES

  • Trade Expos- Las Vegas Pizza Expo
  • Direct Sales- Emphasize Core Strength
  • Advertising- PMQ & Pizza Today
Photo by Doug Kline

TRUBAKE OVEN PRICE VS. COMPETITION (DOLLARS)

ENERGY COST PER YEAR (DOLLARS)

LABOR COST SAVINGS

RESEARCH & DEVELOPMENT

  • Dave Corey as head of Development
  • 1.6% of Sales allocated to R&D
  • UL Testing to ensure quality
  • Expanding the Product Line

OPERATIONS & MANUFACTURING

  • Manufacturer - Multi-Craft Contractors Inc.
  • TruBake Warehouse - Springdale, AR
  • Pizzerias - Streamlined distribution
Photo by Jackson Boyle

PERSONNEL

  • Year 1: Management Team as Sales Force
  • Year 3: Hire Dave Corey & Sales Force
  • Year 5: Hire Regional Sales Force Director
Photo by Mr.Boombust

CRITICAL RISKS

  • Lack of Reputation - Marketing Tactics
  • Lapsed Patent - Seeking Legal Remedy
  • Competitive Developments - Dedicated R&D
Photo by sickmouthy

FINANCIAL HIGHLIGHTS

SALES BY YEAR (DOLLARS)

NET INCOME BY YEAR (DOLLARS)

Our Advisors

  • Dave Corey (Oven Engineer, Patent Owner)
  • Mike Graen (VP of Collaboration, CROSSMARK)
  • James Smith (Owner, James + James Furniture)
  • Bethany Freeman (Category Advisor, Hershey's)
Photo by John-Morgan

THANK YOU

Photo by dickie pea

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