PRESENTATION OUTLINE
A HYBRID SOLUTION FOR INDEPENDENT PIZZERIAS
PROBLEM
- Independent Pizzerias Trending
- Deck Ovens are High Quality, but Slow and Difficult
- Multiple Decks- Hard to Manage and Costly
- Conveyor Oven- Loss of Quality
THE SOLUTION
- An Oven Without Compromise
- Increased Speed
- Easier to Use
- High Quality Bake
THE TRUBAKE OVEN
- Patented Conveyor/Infrared Pizza Oven
- 5 Minute Bake Time
- Even Bake on Top and Bottom
- A Safer, Cheaper, Easier Oven
U.S. PIZZA SALES: $36,786,524,044
COMPETITION
- Deck Ovens- History of Quality and Tradition
- Baker's Pride, Blodgett, Lincoln
- Used: $5,000 - $9,000
- New: $10,000 - $18,000
- Competitive Advantage- Stone/Infrared Combination
MARKETING STRATEGIES
- Trade Expos- Las Vegas Pizza Expo
- Direct Sales- Emphasize Core Strength
- Advertising- PMQ & Pizza Today
TRUBAKE OVEN PRICE VS. COMPETITION (DOLLARS)
ENERGY COST PER YEAR (DOLLARS)
RESEARCH & DEVELOPMENT
- Dave Corey as head of Development
- 1.6% of Sales allocated to R&D
- UL Testing to ensure quality
- Expanding the Product Line
OPERATIONS & MANUFACTURING
- Manufacturer - Multi-Craft Contractors Inc.
- TruBake Warehouse - Springdale, AR
- Pizzerias - Streamlined distribution
PERSONNEL
- Year 1: Management Team as Sales Force
- Year 3: Hire Dave Corey & Sales Force
- Year 5: Hire Regional Sales Force Director
CRITICAL RISKS
- Lack of Reputation - Marketing Tactics
- Lapsed Patent - Seeking Legal Remedy
- Competitive Developments - Dedicated R&D
NET INCOME BY YEAR (DOLLARS)
Our Advisors
- Dave Corey (Oven Engineer, Patent Owner)
- Mike Graen (VP of Collaboration, CROSSMARK)
- James Smith (Owner, James + James Furniture)
- Bethany Freeman (Category Advisor, Hershey's)