Social PR Trends 2013

Published on Nov 28, 2015

No Description

PRESENTATION OUTLINE

#SM #SEO #PR

2013 INTERACTIVE TRENDS #SFIMA

LISA BUYER

SOCIAL PR PUBLICIST + JOURNALIST

ROY OPPENHEIM

REAL ESTATE ATTORNEY AND LEGAL BLOGGER

500% GROWTH

ONLINE VISIBILITY VIA #PR SEO #SM

OPPENHEIM LAW

SOUTH FLORIDA LAW FIRM SINCE 1989

NATIONAL MEDIA COVERAGE

WSJ, HUFFINGTON POST, USA TODAY

ONLINE VISIBILITY

GOOGLE NEWS, YAHOO

SOCIAL VISIBILITY

FACEBOOK, TWITTER, YOUTUBE

VISUAL SOCIAL MEDIA

GAIN MORE VISIBILITY IN THE NEWSFEED
Photo by qthomasbower

REPORT NEWS WITH PICTURES

Photo by iandavid

SHOWCASE STORY

USING IMAGES = EMOTION AND CONNECTION

HAPPY NEW YEAR

SEE YOU ONLINE AND IN THE NEWSFEED
Photo by mohammadali

MEDIA CYCLE

BLOG TO EMAIL TO SOCIAL SHARES TO MEDIA TO SEARCH

@LISABUYER

IF YOU LIKE THIS I MADE IT WITH HAIKU DECK
Photo by Sudhamshu

BLOG POSTS

OPTIMIZED CONTENT AND IMAGES WORTH PINNING

2013 BRANDS BECOMING PUBLISHERS

SOURCE FOR NEWS NOT JUST PROMOTIONAL CONTENT
Photo by kevin dooley

GUEST BLOGGING

CREATING QUALITY LINKS VIA QUALITY CONTENT

REPUTATION MANAGEMENT VIA ONLINE PR

BRANDED SEARCH RESULT PAGE ONE OF GOOGLE

CONTENT YOUR AUDIENCE CARES ABOUT

MORE THAN PROMOTIONAL MATERIALS
Photo by holdit.

PRESS RELEASES

NEWSWORTHY, OPTIMIZED CONTENT, VISUAL

IMAGES IN A NEWS RELEASE

CAN INCREASE VIEWS BY 77%
Photo by @Doug88888

ONLY 4%

PR PEEPS THINK IMAGES ARE IMPORTANT

100% JOURNALISTS

USE SEARCH ENGINES TO RESEARCH A STORY SOURCE

LESS THAN 15%

PRESS RELEASES IN CORPORATE NEWSROOMS AND WIRE SERVICES OPTIMIZED FOR SEARCH

OPTIMIZE COMPANY NEWS

FOR SEARCH, SOCIAL AND MOBILE NEWSFEEDS

VISUALIZE COMPANY NEWS

FOR SEARCH, SOCIAL AND MOBILE NEWSFEEDS

Lisa Buyer

Haiku Deck Pro User