Building For Happiness. by Darien Brown

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Slide Notes

Building For Happiness.

Published on Nov 26, 2015

A three minute story about a product and how I learned to build for happiness.

View Outline

PRESENTATION OUTLINE

ABOUT A PRODUCT

A three minute story

Photo by Stuck in Customs

TO BUILD FOR HAPPINESS

And how I learned

Photo by Stuck in Customs

THREE YEARS AGO

I left Seattle to strike it rich in the Bay.

Photo by ToOliver2

THE WIND WAS AT MY BACK

And a little bit of money, too.

Photo by akirareiko

JUST ONE PROBLEM...

Photo by AMagill

PEOPLE WHO WANTED OUR PRODUCT

Margin of error: 2%

OUR ONLY INSPIRATION...

It seemed

Photo by The Adventures of Kristin & Adam

WAS NO INSPIRATION AT ALL

Photo by M I T C H Ǝ L L

I WON'T BORE YOU

with the panic.

Photo by c@rljones

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WITH TWO MONTHS

Until Demo Day...

Photo by SamuelJohn.de

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WE WEREN'T SURE

If it was a business.

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BUT IT JUST FELT RIGHT

Photo by vina.mae

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WE HAD NO CHOICE)

(And with two weeks left,

Photo by vina.mae

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WANDER

So we built

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WANDER PAIRED YOU

With a stranger on the other side of the planet.

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FOR ONE WEEK

You were each other's local guides.

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JUST LIKE TEXT MESSAGING

It looked and felt

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WE FREED YOU FROM LANGUAGE BARRIERS

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DAILY PHOTO MISSIONS

Kept the interactions rooted in cultural exchange.

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FOR SEVEN MONTHS

I explored the world in my own creation.

Photo by El Bibliomata

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SOME THINGS I LEARNED

Along the way:

Photo by torugatoru

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ECHOES OF APARTHEID

Still reverberate.

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THE CHINESE

Earn their junk food.

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THIS DOG

Is really cute.

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BUT...

Photo by - Dave Morrow -

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IT WAS THE HUMAN DIALOGUE

That made Wander truly special.

Photo by lestaylorphoto

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"TODAY IS MAGIC DAY"

-Tiantian in Nanchang, China

Photo by harold.lloyd

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NEARLY HALF OF CONVERSATIONS

Shared no common language.

Photo by WarzauWynn

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WASN'T THE ONLY ONE...

That meant Tiantian in China

Photo by Michael Cavén

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MAGIC

...Who experienced Wander as

Photo by luc.viatour

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SHILLING VANITY

And while other social apps were

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WE TRACKED COHORTS

And shipped every week.

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IT PAID OFF

50% were still creating content in week #2
80 pieces of shared content per INSTALL
Fewer than 1 : 7000 penis pics

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...ALMOST

Photo by Fey Ilyas

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APP INSTALLS

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ONLY ONE NUMBER HAS MATTERED:

But for me,

Photo by VinothChandar

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Slide Notes