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Gone Viral - From Unbearably Boring to Engaging Contagious Content

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

GONE VIRAL

FROM UNBEARABLY BORING TO ENGAGING CONTAGIOUS CONTENT
Photo by Joybot
2.

THE LANDSCAPE TODAY

Photo by seyed mostafa zamani
3.

A WORLD FULL OF CHOICES

Photo by miuenski
4.

DIFFERENT PRODUCTS

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5.

DIFFERENT CHANNELS TO PROMOTE THEM

Photo by ChibiJosh
6.

A WORLD FULL OF NOISE

Photo by blentley
7.

100 HRS OF VIDEO UPLOADED TO YOUTUBE EVERY MINUTE

FEWER THAN 1% WILL EVER EXCEED 1 MILLION VIEWS
Sources: Mashable, Business2Community
Photo by Rego - d4u.hu
8.

4 BILLION ITEMS SHARED ON FACEBOOK EACH DAY

THE AVERAGE POST BY A BRAND'S PAGE WILL ONLY REACH 16% OF FANS
Sources: Business2Community, Facebook
Photo by Robert S. Donovan
9.

BLESS THEIR LITTLE HEARTS

MARKETERS ARE CONSTANTLY STRUGGLING TO CUT THROUGH THE CROWD
Photo by lloyd89
10.

HELP THEIR MESSAGE STAND OUT

Photo by marsmet548
11.

IMAGINE THE NEXT BIG THING

Photo by danielfoster437
12.

UNLEASH VIRAL CONTENT

THE HOLY GRAIL
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13.

WHAT IS IT?

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14.

A SPREAD OF SOMETHING ORGANICALLY

USUALLY BY WORD OF MOUTH
Source: SmallBizTrends
Photo by Lisa Widerberg
15.

UNBEATABLE ROI

LIKE A VIRUS RAPID MULTIPLICATION PASSES A MESSAGE ON TO THE MILLIONS
Photo by Renato Ganoza
16.

EVERYBODY WANTS IT

Photo by Stuck in Customs
17.

NOBODY KNOWS EXACTLY HOW TO GET IT

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18.

WHY DO SOME IDEAS SPREAD LIKE CRAZY?

Photo by Domiriel
19.

NOT ABOUT SMARTS

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20.

NOT ABOUT BIG BUDGETS

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21.

NOT AN ACCIDENT

MOST OF THE TIMES :-)
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22.

PARAPAPAAAAM

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23.

NOT ABOUT THE MESSENGER EITHER!

Photo by MIKI Yoshihito (´･ω･)
24.

WHAT'S IT ALL ABOUT?

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25.

FOCUSING ON THE MESSAGE

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26.

AND MAKING IT REALLY EASY TO SHARE

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27.

IS THERE A RECIPE?

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28.

SAME INGREDIENTS

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29.

DIFFERENT DOSAGE

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30.

WHAT TRIGGERS STRONG VIEWER RESPONSES

Source: Jonah Berger, associate professor of Marketing at Wharton, and author of New York Times and Wall Street Journal Bestseller 'Contagious: Why Things Catch On'
Photo by Ali Brohi
31.

EMOTION

WHEN WE CARE, WE SHARE
Photo by Martin Paglione
32.

SOCIAL PROOF

WE'LL SHARE WHAT MAKES US LOOK SMART, COOL, AND SAVVY
Photo by David Gallard (Mr Guep)
33.

PRACTICAL VALUE

IF YOUR CONTENT IS USEFUL, PEOPLE WILL SPREAD THE WORD
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34.

STORIES

THE UNDERCURRENT OF CONTAGIOUS CONTENT
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35.

EMBED YOUR PRODUCTS IN STORIES THAT PEOPLE WILL WANT TO TELL

Photo by daftgirly
36.

PEOPLE DON'T JUST SHARE INFORMATION, THEY SHARE STORIES

Photo by Ben McLeod
37.

AND NOW FOR THE SEASONINGS

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38.

SMALL DETAILS CAN MAKE A HUGE DIFFERENCE

Photo by Alejandro Castro
39.

RICH MEDIA

IT'S A VISUAL WORLD
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40.

TRENDING TOPICS

ENHANCED WITH YOUR BRAND'S PERSPECTIVES
Photo by samsaundersleeds
41.

HUMOR

PRANK-STYLE FUNNY VIDEOS APPLY TO A WIDE AUDIENCE
Photo by Pink Sherbet Photography
42.

SHOCK

"YOU GOTTA SHARE THIS NOW" KIND OF STUFF
Photo by The Opus
43.

MYSTIQUE

AN ELEMENT OF DOUBT SPARKING THE CONVERSATION OF "IS IT REAL OR FAKE"
Photo by kevin dooley
44.

GUEST STARS

EXECUTIVE MANAGEMENT OR CELEBRITIES IN DISGUISE
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45.

PAID MEDIA

TO DRIVE REACH AND INITIAL EXPOSURE
Photo by Stuck in Customs
46.

INFLUENCERS

CAN LAY FOUNDATION FOR ORGANIC SHARING
Photo by Grant Wickes
47.

LUCK!

Photo by Robert S. Donovan
48.

BE INSPIRED

Photo by AMANITO
49.

PEPSI MAX & JEFF GORDON PRESENT: "TEST DRIVE"

OVER 33 MILLION VIEWS IN LESS THAN A MONTH
Source: Pepsi YouTube http://bit.ly/W6sGYt
50.

BLENDTEC CEO BLENDS ALL KINDS OF THINGS (YOUR IPHONE TOO)

"WILL IT BLEND" CAMPAIGN IS STILL ALIVE AND GOES STRONG SINCE 2006
Photo by Robert Scoble
51.

DOVE REAL BEAUTY SKETCHES

> 114 M TOTAL VIEWS IN THE FIRST MONTH MADE IT THE MOST WATCHED AD
Source: Business Insider
52.

TOURISM QUEENSLAND "BEST JOB IN THE WORLD" CAMPAIGN

>35K VIDEO APPLICATIONS FOR THE POST OF ISLAND CARETAKER
Source: Wikipedia
53.

IT'S A...

Photo by CoCreatr
54.

FROM INTERRUPTIVE ADVERTISEMENTS

Photo by vissago
55.

TO UNIQUE BRANDED CONTENT THAT PEOPLE ACTUALLY ENJOY

Photo by Klaus Michael
56.

AVOID THE PITFALLS

Source: Mashable
Photo by MarkyBon
57.

FOCUSING TOO MUCH ON "GOING VIRAL"

MIGHT LEAVE YOU WITH THOUSANDS OF UNTARGETED LOW VALUE VIEWS
Photo by dbr Atl
58.

SPRAYING AND PRAYING

ENABLE PEOPLE TO FIND YOUR CONTENT
Photo by Robert S. Donovan
59.

SETTLING FOR LOW QUALITY

WILL ONLY TAKE YOU SO FAR
Photo by Jouni Lehti
60.

NOW YOU ARE READY TO MAKE YOUR CONTENT FLY

Photo by Official U.S. Air Force
61.

TIMING IS EVERYTHING

Photo by Werner Kunz
62.

48 HOURS

THE CRITICAL TIMEFRAME FOR A BRAND'S VIDEO TO REACH A MASS AUDIENCE
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63.

CHOOSE THE RIGHT STRATEGY AND MIX

RIGHT CONTENT FOR THE RIGHT AUDIENCES FOR THE RIGHT SOCIAL NETS
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64.

IS YOUR CONTENT VISUALLY APPEALING?

Photo by Serge Pellkatov
65.

IS YOUR CONTENT BITE-SIZED?

Photo by somegeekintn
66.

SPICE IT UP

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67.

BUT BE REALISTIC

Photo by arellis49
68.

SOME VIRAL MARKETING STRATEGIES WORK BETTER THAN OTHERS

Photo by MissTessmacher
69.

BUT NOTHING EVER BEATS CATS

FACT
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70.

THANK YOU

Photo by mandiberg
71.

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72.

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Vasia Dimitropoulou

about.me/vasiadimitropoulou