Why BRANDS Are The New SEO
My kingdom for a CURATOR
Brands = short, meaningful, powerful, emotional messages
Brands are TRIBAL
Large % Social Shares = Branded
Conclusion: Branding is new SEO
Know, monitor, test & change brand KPIs
Brands are like weather & should be forecasted
Before: everything changes, Now: change is everything
Must create, test & SURF new world not OPTIMIZE it
Personal branding controls your life, job, prospects, money
What are YOUR KPIs?
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