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Retailing In Rural India.

Published on Nov 19, 2015

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PRESENTATION OUTLINE

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RETAILING IN RURAL INDIA.

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PRESENTEDBY

JANNAT 49. MEGHA 44. PALAEK 04. SHIKHA 11.
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INTRODUCTION.

RURAL INDIA ACCOUNTS FOR OVER 50% OF INDIAS GDP.
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GROWING MIDDLE CLASS. ADVENT IF IT INFRASTRUCTURE.

TREMENDOUS POTENTIAL-RATE OF DISPOSABLE INCOME INCREASING.
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APPROACH TOWARDS RURAL RETAILING.

GO TO THE PRODUCER DIRECTLY. SETUP KNOWLEDGE EXCHANGE CENTERS.
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EARN RESPECT AND CONFIDENCE WITH LOCALS.

PROVIDE ENVIRONMENT WITH LOCAL FLAVOURS AND NEEDS.
Photo by Matthieu Aubry.
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TREAT FARMERS WITH RESPECT.

SERVE THEM AS CUSTOMERS.
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SWOT ANALYSIS.

STRENGHTS.
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WEAKNESS.

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OPPORTUNITIES.

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THREATS.

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THE RURAL CONSUMER.

VALUE, COMFORT AND AMENITIES SEEKER.
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VALUES LOCAL RELATIONSHIPS. DOES NOT EXPERIMENT EASILY.

DOESN'T WISH TO BE SEEN AS DEPRIVED.
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ROAD TO SUCCESS IN THE RURAL MARKET. THE 4A APPROACH.

AVAILABILITY. AFFORDABILITY. ACCEPTABILITY. AWARENESS.
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PROBLEMS.

DISPERSED, UNDERDEVELOPED MARKETS.
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LACK OF PROPER INFRASTRUCTURE, MANY LANGUAGES.

DIFFERENT WAY OF THINKING.
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E-CHOUPAL

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MAIN COMPETITORS.

HARIYALI BAZAAR-DCM SRIRAM. GODREJ AADHAR-GODREJ.
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MAHINDRA SUBH LABH-M&M. RURAL BUSINESS HUB-RELIANCE.

KISAN SEVA KENDRA-IOC. TATA KISAN SANSAR-TATA CHEMICALS.
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GODREJ ADHAAR

ONE STOP SOLUTION FOR ALL RURAL NEEDS. MULTI CATEGORY RETAIL OUTLET.
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TIE UP WITH APOLLO HOSPITALS. CROP FINANCE.

INFORMATION SERVICES. SOIL & WATER TESTING SERVICES.
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SUPPLY OF AGRI INPUTS AND ANIMAL FEED.

CROP ADVISORY BENEFIT.
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Jannat Khan