JANNAT 49. MEGHA 44. PALAEK 04. SHIKHA 11.

RURAL INDIA ACCOUNTS FOR OVER 50% OF INDIAS GDP.

TREMENDOUS POTENTIAL-RATE OF DISPOSABLE INCOME INCREASING.

GO TO THE PRODUCER DIRECTLY. SETUP KNOWLEDGE EXCHANGE CENTERS.

PROVIDE ENVIRONMENT WITH LOCAL FLAVOURS AND NEEDS.

SERVE THEM AS CUSTOMERS.

STRENGHTS.

VALUE, COMFORT AND AMENITIES SEEKER.

DOESN'T WISH TO BE SEEN AS DEPRIVED.

AVAILABILITY. AFFORDABILITY. ACCEPTABILITY. AWARENESS.

DISPERSED, UNDERDEVELOPED MARKETS.

DIFFERENT WAY OF THINKING.

HARIYALI BAZAAR-DCM SRIRAM. GODREJ AADHAR-GODREJ.

KISAN SEVA KENDRA-IOC. TATA KISAN SANSAR-TATA CHEMICALS.

ONE STOP SOLUTION FOR ALL RURAL NEEDS. MULTI CATEGORY RETAIL OUTLET.

INFORMATION SERVICES. SOIL & WATER TESTING SERVICES.

CROP ADVISORY BENEFIT.