Enthrall: 7 Secrets of Storytelling by Justina Chen

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Slide Notes

Enthrall: 7 Secrets of Storytelling

Published on Nov 18, 2015

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PRESENTATION OUTLINE

ENTHRALL

7 SECRETS OF HIGHLY SUCCESSFUL STORYTELLERS

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Are you CONNECTING?

FACEBOOK. TWITTER. PINTEREST. INTRANET. KEYNOTES. PRESS.

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TRULY connecting?

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AN OPEN INVITATION

to disgruntled communicators tired of corporate pabulum, jargon, and acronyms.

TAKE A PAGE

from your literary cousins: screenwriters, novelists, lyricists, poets...

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STORYTELLING

engage. enthrall. excite

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7 TIPS

TO CREATE MEMORABLE & MEANINGFUL STORIES

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1. Reimagine the mission as a quest with heroes, trials, and triumph.

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2. Get personal and confide why YOU believe in the quest.

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3. Share your dream, not just your plan.

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4. Sound presidential; use metaphors.

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5. Coin Tweet-worthy sound bites.

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6. Employ Pin-worthy visuals.

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7. Mine your company lore.

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Enthrall :: Story

@JustinaYChen

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Justina Chen

www.justinachen.com