Tips in viral marketing from blue dog
Artist George Rodrigue painted his last iconic portrait last week: NYT Obit http://nyti.ms/JEpuPq This deck shares blue dog's viral Internet marketing lessons.
Astounding visuals help.
Shepard Fairey knows about the power of arresting visuals. His "Obama Hope" poster helped elect a president. Great visuals are key to creating viral Internet content.
Find the icon and let it get GOOD to you.
Warhol loved icons like MM because HE had to do LESS work. Marilyn Monroe was so famous any painting started half way famous too. Best book on this topic is Made To Stick by the Heath Brothers: http://heathbrothers.com/books/made-to-stick/
Mashup fun, irony, curiosity.
Creating cultural memes requires a strange stew of fun, curiosity, love and irony. Memes are cultural ideas that pick up speed as they are shared more and faster. The line between a brand and a cultural meme can be hard to distinguish. Some brands become cultural memes such as Marilyn Monroe or Xerox (now means copy).
When in doubt paint it BLUE.
Blue is the most popular color in the world: http://channels.isp.netscape.com/whatsnew/package.jsp?name=fte/popularcolor/popularcolor
Your icon becomes THEIR icon.
You want YOUR icon to become THEIR icon. Flags are good examples of OUR icons. When the artist Jasper Johns paints the flag half his work is already done. OUR icon becomes his icon and then back to our icon again.
Turn known ideas upside down a little.
When you set a pattern on its ear its very sticky because you are creating a surprise. Our expectations are X and we see X with a twist. Best book on how to twist patterns just enough to go viral is Seth Godin's Purple Cow: http://www.sethgodin.com/purple/
@ScentTrail http://www.scentTrail.com https://plus.google.com/u/0/+MartinWSmith/posts
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