Social Media Marketing Tips 2014
Published on Nov 18, 2015
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PRESENTATION OUTLINE
SOCIAL MEDIA
MARKETING TIPS FOR 2014
2014 maybe a banner year small business marketing. Take this time to review where you are and where you want to go. In other words, develop your social media marketing plan.
Photo by ahisgett
YOUR WORKHORSE IN 2014
This year make Facebook the workhorse for social media marketing efforts. Turn likes into revenue is the goal.
Photo by Robert S. Donovan
- Update Fan Page Info
- Use Custom Tabs
- Write Engaging Posts
- Create an Offer
- Review Insights
Maximize your Facebook Business Page. Use custom tabs for offers, Write engaging posts that drive the conversation and create great offers. Giveaways, contest and knowledge.
GOOGLE+
YES, TAKE GOOGLE SERIOUSLY IN 2014
2014 could very well be the year that Google+ arrives for small business owners. Make sure you are ready to take advantage of this platform.
Photo by dan taylor
GOOGLE+
- Create or Update Profile
- Get Your Custom URL
- Create a Business Page
- Google Authorship
- Go Mobile, Get Local
If you have not created a Google+ profile or business page, now is the time. Secure your custom URL for your personal account as well as your business account. Look to implement Google Authorship. It will help improve your search engine visibility. Make sure you are ready for mobile. Mobile friendly websites will get preference in mobile search results.
TWEET MORE, TWEET SMART IN 2014
Twitter is growing in offerings for small business advertising. Don't overlook Promoted Tweets.
Photo by ivanpw
TWITTER TIPS
- Add a Link to Tweets
- Use Hashtag Sparingly
- Tweet between 1-4pm
- Use Twitter Card Format
- Retweet Relevant Tweets
Your business tweets should be very focused to your target audience. Us links in your Tweets that lead back to the original content. Use Hashtags sparingly, no more than two per tweet. The best times to tweet are between 1-4 pm.
Check out the Twitter Cards. You can expand the real estate for your tweets beyond the 140 character limit.
Keep it relevant and interesting.
Check out the Twitter Cards. You can expand the real estate for your tweets beyond the 140 character limit.
Keep it relevant and interesting.
PIN IT TO WIN IT
Pinterest is going strong. Setup a Pinterest Business Account.
Photo by Marco Cabazal
- Create Business Profile
- Verify URL
- Add Pin-it Button to Site
- Link Pins to Content
- Share Between 8pm-1am
Create a Business Account, you will have access to added resources, statistic and plugins. Incorporating Pinterest into your website will make it easier for your images to be pinned. Use good quality images, makes a huge difference. Also use infographics to display interesting data about your industry.
DON'T FORGET THIS ONE
Linkedin is not as sexy as some of the other social networks but it is equally as powerful.
Photo by nan palmero
- Create a Business Page
- Participate in Groups
- Make Good Connections
- Post Weekly
Linkedin business pages are available to all business owners. Setup your business page, highlight your products or services.
Keep your connections clean. Make sure you are connecting with people you know or who can help you achieve your business goals. It's ok to say no to connection requests you receive from strangers.
Post at least weekly.
Keep your connections clean. Make sure you are connecting with people you know or who can help you achieve your business goals. It's ok to say no to connection requests you receive from strangers.
Post at least weekly.
EMAIL MARKETING
A MUST FOR SOCIAL MEDIA MARKETING
Email Marketing and Social Media make a powerful combination. Use both!
Photo by RambergMediaImages
EMAIL MARKETING
- Grow List Using Social Media
- Use Social Sharing
- Place Social Icon in Email
- Best Time to Send 10am-3pm
- Best Days to Send Tues-Thurs
Use email as a way to grow your social media audience by letting your subscribers know where they can connect with you. Use the Social Sharing features within your email marketing platform.
You can gain new subscribers by allowing your current subscribers to share your content.
Determine the best times to send your email marketing pieces. These are some general rules of thumb, but not definitive.
You can gain new subscribers by allowing your current subscribers to share your content.
Determine the best times to send your email marketing pieces. These are some general rules of thumb, but not definitive.
SEO
FORGET ABOUT PANDAS AND PENGUINS
Optimizing your social media content is important and Google and Bing index social content and giving it more visibility.
Photo by Rojer
SEO
- Optimize Social Profiles
- Add Google Authorship
- Start Blogging
- Write Relevant Content
- Link Content to Social
Not only about your website. Make sure you use keywords and phrases relevant to your industry in your social media profile titles and descriptions.
Start blogging. It's a sure way to be found. Blog content is best when written around what you do, know and can share.
Start blogging. It's a sure way to be found. Blog content is best when written around what you do, know and can share.
SUMMARY
- Use Consistent Branding
- Build Strong Networks
- Participate in the Conversation
- Use Email Marketing
- Create Great Content
Make sure your brand is consistently displayed across all your social media profiles. You never know how people are going to find your content so you want to make sure the recognize your brand from any platform.
Use email marketing consistently and participate in the conversations around your industry.
Simply, create great content and you'll be rewarded.
Use email marketing consistently and participate in the conversations around your industry.
Simply, create great content and you'll be rewarded.
#EVOLVEYOURBIZ
FOR MORE SOCIAL MEDIA TIPS
Follow our hashtag on Pinterest, Facebook and Twitter for more social media tips.
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JOHN WALKER
TALENTEVOLUTION.COM - JOHN@TALENTEVOLUTION.COM - @JOHNWALKERINFO
