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20 Signs You're Probably Not Working For A Social Business

Published on Nov 19, 2015

This is a fun haiku version of my recent blog post looking at the challenges of becoming a social business.

PRESENTATION OUTLINE

20 SIGNS YOU'RE PROBABLY NOT WORKING

FOR A SOCIAL BUSINESS
Photo by Kalexanderson

IT SEEMS MANY ORGANISATIONS

THINK USING SOCIAL MEDIA MEANS THEY'RE A SOCIAL BUSINESS
Photo by SimonDoggett

"A SOCIAL BUSINESS IS AN ORGANISATION WHOSE CULTURE AND SYSTEMS ENCOURAGE

NETWORKS OF PEOPLE TO CREATE BUSINESS VALUE" - @ANDREWGRILL
Photo by Michael Dales

IN TRUTH , MOST OF US AREN'T YET READY TO ADOPT THE TITLE

OF SOCIAL BUSINESS
Photo by Kalexanderson

HERE ARE 20 SIGNS YOU'RE PROBABLY NOT THERE YET

Photo by a200/a77Wells

INTERNAL MEETINGS HAPPEN BEHIND CLOSED DOORS

RATHER THAN BEING NETWORKED AND INCLUSIVE
Photo by CJ Isherwood

YOU ARE DOING NOTHING ABOUT EMAIL

WHICH RESULTS IN SILOED KNOWLEDGE RATHER THAN UNLOCKING IT
Photo by ntr23

PEOPLE HAVE TO SEEK PERMISSION

TO HAVE A SOCIAL MEDIA PRESENCE

YOU CAN ONLY TALK ABOUT WORK STUFF ON SOCIAL MEDIA

IT'S NOT ACCEPTABLE TO BE HUMAN
Photo by kennymatic

YOU MEASURE FOLLOWERS, FANS, LIKES

AND WEB HITS RATHER THAN RELATIONSHIPS

PEOPLE HAVE TO PUT TIME IN THE DIARY TO REMIND THEMSELVES

TO "DO SOME SOCIAL MEDIA"
Photo by nhussein

YOUR SOCIAL MEDIA ACCOUNTS SWITCH OFF AT 5PM AND WEEKENDS

AS IF YOUR CUSTOMERS SUDDENLY STOP EXISTING....
Photo by Me2 (Me Too)

YOU DON'T TURN INTERNAL REPORTS INTO

PUBLICLY AVAILABLE BLOGS , VIDEOS AND INFOGRAPHICS

YOU THINK IT'S JOB DONE AS YOUR CEO

JUST SENT THEIR FIRST TWEET
Photo by whatmattdoes

THERE'S NO EVIDENCE OF SOCIAL

REMOVING HIERARCHY
Photo by kennymatic

MOST OF THE PEOPLE WHO LIKE YOUR FACEBOOK PAGE

WORK FOR THE COMPANY

SOCIAL MEDIA IS TREATED AS A CHANNEL OF ITS OWN

RATHER THAN PART OF AN INTEGRATED WHOLE
Photo by dannymainzer

YOU JUST PROMOTE YOUR OWN ORGANISATION

RATHER THAN SHARING OTHER KNOWLEDGE AND CONTENT
Photo by photojenni

YOU DON'T TREAT DIGITAL WITH STRATEGIC IMPORTANCE

SO YOU JUST COPY WHAT EVERYONE ELSE IS DOING
Photo by julochka

YOUR COMMS TEAM RUNS SOCIAL MEDIA

BECAUSE IT'S "JUST A COMMS AND MARKETING THING"

YOU STILL SAY THINGS LIKE

"BUT OUR CUSTOMERS AREN'T ON SOCIAL MEDIA"
Photo by CJ Isherwood

YOU COULDN'T NAME THE TOP 10

MOST INFLUENTIAL MEMBERS OF YOUR SOCIAL COMMUNITY
Photo by Pedro Vezini

YOU DON'T FOLLOW CUSTOMERS AND POTENTIAL CUSTOMERS BACK

AND USE SOCIAL TO GET TO KNOW THEM
Photo by Kalexanderson

YOUR ORGANISATION STILL EXISTS IN DEPARTMENTS

KNOWLEDGE IS COMPARTMENTALISED. LOCKED DOWN. SILOED.

IN TRUTH, VERY FEW OF US HAVE MADE THE JOURNEY TO SOCIAL BUSINESS....

THANKS! PLEASE FOLLOW @PAULBROMFORD FOR MORE
Photo by kennymatic