Slow Steady Social Success by Sue Rizzello

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Slow Steady Social Success

Published on Nov 19, 2015

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PRESENTATION OUTLINE

SLOW, STEADY TWITTER SUCCESS

Why You Never Need To Buy Followers

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SUCCESS IS A JIGSAW

OF FOLLOWER & CONTENT STRATEGIES

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FOLLOWERS

Find you, when you find them
Come to you, when you offer value
Engage with you, if you engage with them

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SEARCH STREAM

WITH #HASHTAGS TO FIND OTHERS WHO SHARE INTERESTS

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DO HOMEWORK

FOR @HANDLES OF THOSE YOU ADMIRE AND WANT

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FOLLOW BACK

IT'S POLITE, AS WELL AS SMART

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ACKNOWLEDGE

FOLLOWS, RETWEETS, ANSWERS

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CONTENT

Can be found and shared
Can be curated and commented
Can be created fresh

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FIND IT

SEARCH SOCIAL, MEDIA, WEB

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PACKAGE IT

USE CURATION TOOL TO CREATE TOPICAL CHANNELS

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INVENT IT

EXPLAIN, CHALLENGE, LIST, ILLUSTRATE, COMMENT...

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PRODUCE IT

ARTICLE, BLOG, INFOGRAPHIC, IMAGE, CARTOON, SLIDESHARE, WHITEPAPER...

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SHARE IT

WIDELY, FREELY, REPEATEDLY, AROUND CLOCK

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SO...

Find, follow, engage people
Acknowledge, thank, chat
Search, curate, share content
Conceive, invent, produce content
Share, reshare, and above all: give freely

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