How (and Who)To Optimize Company News

Published on Nov 18, 2015

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PRESENTATION OUTLINE

OPTIMIZING COMPANY NEWS

HOW AND WHY WITH SEO, SOCIAL AND VISUAL

98% OF BRANDS HAVE A NEWSROOM

THE HUB OF COMPANY NEWS AND SOCIAL NETWORKS ON A BRAND WEBSITE

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35% FAIL TO KEEP NEWS UP TO DATE

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51% FAILED TO PROVIDE QUALITY IMAGES

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ONLY 29% SURVEYED USED VIDEO IN NEWS RELEASES

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OVERALL USE OF SOCIAL MEDIA SPORADIC

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65% BRANDS LINKED DIRECTLY FROM HOME PAGE TO NEWSROOM

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38% LACKED FUNCTION

CATEGORIES, TAGGING, SEARCH FUNCTION
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79% FAILED TO OFFER ADDED VALUE CONTENT

BLOGS, INDUSTRY PAPERS, TIPS, CUSTOMER ADVICE
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HUGE PR OPPORTUNITY

COMPANY NEWS AS PART OF AN OPTIMIZED CONTENT STRATEGY
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OPTIMIZE COMPANY NEWS

SEO, MOBILE, SOCIAL AND VISUAL

START WITH NEWSROOM

MAKE IT THE HUB, GOOGLE BFF, JOURNALIST DREAM
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OPTIMIZE

PRESS RELEASES, BLOG POSTS, SOCIAL
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KEYWORDS, LINKS, META DESCRIPTION

PR PROS CAN BE A HUGE INFLUENCE TO SEO
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HASHTAGS, @, TAGS

TIP: JOURNALISTS SEARCH WITH KEYWORDS AND HASHTAGS
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JUST SAY NO TO STOCK IMAGES!

GET CREATIVE IN STORY TELLING WITH ONE VISUAL

MOBILE #PR

DOMINATE THE MOBILE NEWSFEED

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REPORT NEWS USING STUNNING CONTENT TO THE MOBILE COMMUNITY

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SCRIBE SEO

HELPS EASILY OPTIMIZE COMPANY NEWS AND BLOGS

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HAIKU

I SAID BYE BYE TO POWER POINT AND HELLO TO HAIKU

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VISUAL PR

2012 WAS THE BIRTH, 2013 IS TIME TO GROW UP
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OPTIMIZE YOUR PR CONTENT

SEO, MOBILE, SOCIAL AND VISUAL
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@LISABUYER

SOCIAL PR EVANGELIST

Lisa Buyer

Haiku Deck Pro User