Presentation explaining what Google Plus is, and why you should be using G+. Last slide has links to 5 G+ gurus and their resources that will help you get started using G+. Deck created by Grant Wickes and presented at SMB Dallas in June 2013
Worst thing to do is approach G+ like its FB. Facebook is really about your family, close friends. Things that happen to you and to the people you care about -- like a water cooler gossip conversation. You should approach G+ differently and not with the same expectations or approach as you do FB
Google Plus is driven around people passionate about certain interest -- photography, writing, airplanes to name but a few. Augmented with easy to find and join communities. In the end, you can participate, follow and engage with whomever you are interested in.
Learning -- you like to learn. G+ is filled with knowledgeable folks and businesses contributing information around topics that interest you Engaging - G+ encourages and works best when you get involved. Extending conversations and thoughts with your comments and posts Sharing - G+ allows you to share publicly (anyone can see) to just an individual, or small group like your immediate family. Or share and extend someone else's post and highlight the content with your thoughts and opinions. SEO - its kinda built in. G+ is all about providing SEO benefits
Start with your gmail and set up a profile Create your tag line -- an interesting 5-7 words that quickly tells someone who your are, your interest Fill in the entire profile page -- people will read this to understand who you are and if you're someone that interests them Next get the best damn headshot you can -- it is the single most recognizable image you will have on G+. Make sure it represents who you Then the fun starts... build up circles. G+ will recommend folks to follow (add to a circle) based on info it reads on your profile (so fill it out well). You can have any number of circles. People can be in multiple circles. Build them. Tear them down. Redo. Its your way to manage the way you receive and share information.