Portfolio Basics

Published on Nov 18, 2015

I developed this for a presentation to PR students at SIUC on March 25, 2014. It's a simple presentation that will hopefully lead to discussion.

PRESENTATION OUTLINE

portFolio Basics

Craig Engstrom
Photo by chunghow33

Overview

  • What's a portfolio
  • What's in a portfolio
  • Four things to consider
  • Social media presence as portfolio
  • Tools

What's in a portfolio?

A professional portfolio provides employers with a complete picture of a candidate applying for a job. The professional portfolio will give the employer an in-depth summary of what you have accomplished. Portfolios are often required in education, art, graphic design, theater, and writing jobs but may be used for other careers as well.

Source: http://internships.about.com/od/resumescoverletters/g/What-Is-A-Professiona...
Photo by Yandle

Four things to think about

Here's some typical things to put into a portfolio:

-Title page
-Contact info
-Table of Contents
-Profile summary
-- see
http://bit.ly/ProfileWiki
-Résumé (?)
-References
-Recommendations
-Samples (organized topically)
-Appendix

Photo by Malinkrop

1. Goal

Have a goal in mind while writing, but develop a plan. A goal without a plan is just wish.

2. Audience

Know thy audience. Do a thorough audience analysis so you can observe the available means of persuasion. See http://procommunication.me

3. Design

Apply design principles:

- Restrained
- Consistent
- Balanced
o Rules of thirds
o Golden ratio

4. Distribution

Types of portfolios
- In-person
- Email (PDF)
- Digital (Issuu.com)

Social Media Presence

AS PORTFOLIO
-About.me
-Vizify.com (being closed)
-Twitter
-Tumblr
-LinkedIn
Photo by nan palmero

Tools

Use these tools.
-PowerPoint
-HaikuDeck
-SnagIt
-Google Screen Capture
-Microsoft Design
-Publisher
-Weebly
Photo by kleneway1379