Agent Redefined | Online Marketing Plan
Published on Nov 18, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
THE ONLINE MARKETING PLAN
GEORGE "el guapo" CUEVAS
This is it, let me know what you think!!!
Photo by Stuck in Customs
George's Presentation
- All training will be on my blog.
- Save questions for Q&A session.
- Sign up for a power lunch.
- Join us after the event for drinks.
Photo by Stuck in Customs
Online Marketing
- Why spend TIME and MONEY?
- Why engage with Zillow and Trulia?
- Why make real estate videos?
- Why spend time and money?
- Why get an iPad for real estate?
Photo by dolanh
IT'S WHERE THE BUYER'S
AND SELLER'S ARE AT!
I don't care what the website it or what technology I need to have. Wherever the buyers and sellers are online is where I want to be. Don't hate social media, don't hate Zillow and Trulia.
If buyers and sellers want more pictures, give it to them. If they want video, give it to them. Everything that enhances the viewing of a property online or offline is what being a marketer of real estate is all about.
If buyers and sellers want more pictures, give it to them. If they want video, give it to them. Everything that enhances the viewing of a property online or offline is what being a marketer of real estate is all about.
Photo by Stuck in Customs
A HOME's FIRST SHOWING
IS TAKING PLACE ONLINE
It's true, home's first showing is taking place online first. This is a trend which is unlikely to change.
If this is in fact true then what this mean for the Real Estate Agent?
It means showing a properly online the correct way with professional visuals like Photos and Video. Plus, the presentation of the property, the information, and the layout online should be professional. Compare it to home staging or de-cluttering a property.
If this is in fact true then what this mean for the Real Estate Agent?
It means showing a properly online the correct way with professional visuals like Photos and Video. Plus, the presentation of the property, the information, and the layout online should be professional. Compare it to home staging or de-cluttering a property.
Photo by darrowwest
Buyers & Sellers
DONT YOU WANT TO BE WHERE ALL OF YOUR FUTURE CLIENTS ARE AT
Buyers & Sellers are also expecting real estate agents to be online.
They expect their properties to be marketed online.
They expect agents to have a complete online marketing plan for marketing the home.
They expect their properties to be marketed online.
They expect agents to have a complete online marketing plan for marketing the home.
Photo by el patojo
5 Listings in 5 Days
THIS IS NOT WHAT ONLINE MARKETING IS ABOUT...
There is no Magic Bullets here.
Photo by Sprengben [why not get a friend]
A BETTER ONLINE MARKETER
THIS IS WHAT THE TRAINING IS ALL ABOUT...
Online Marketing for Real Estate Agents requires that agents become better marketers. In order to do this an agent needs to either acquire new marketing skills, or to hire out those skills.
Bottom line agents must become a better marketer in order to do online marketing.
Bottom line agents must become a better marketer in order to do online marketing.
Photo by rooneg
BUILDING A MARKETING ARM
IT'S EITHER YOU, YOUR BROKER, OR CONTRACTOR
Online Marketing is not rocket science but it does require some time. There are no quick fixes to do it properly.
Each agent, team, and real estate office must decide how it's going to execute these additional marketing techniques.
Each agent, team, and real estate office must decide how it's going to execute these additional marketing techniques.
Photo by compujeramey
Tech & Realtors
IF YOU CAN ENTER A LISTING INTO THE MLS THEN YOU CAN MARKET ONLINE
Agents just need the skills and training to use technology and the internet to market themselves and their listings online.
Photo by kfisto
TECH & ONLINE
are in a constant state of change
Change is the key word for online marketing. You must be willing to change and adapt to the changing world of online marketing.
Photo by Mrtyndall
BUYER & SELLERS ARE CHANGING
THEY WANT ACCESS TO INFO/DATA DIRECTLY...
You need to read this report if you want to understand the how buyers are currently using the internet and technology to search for homes and real estate information.
This report can be found on the NAR website, or you can go to my website at http://www.agentredefined.com and in my blog you'll find an article about it with a link to it.
This report can be found on the NAR website, or you can go to my website at http://www.agentredefined.com and in my blog you'll find an article about it with a link to it.
Untitled Slide
Untitled Slide
Here it is: The Online Marketing Plan for Real Estate Agents.
Start at the Basic Level and work your way down to Braveheart Level.
Start at the Basic Level and work your way down to Braveheart Level.
Real Estate Search Websites
- Zillow
- Trulia
- Realtor.com
- Homes.com
These are the main real estate websites within the Top Ten most viewed in the country every month.
Photo by Zolk
The President on Zillow
WHEN THE PRESIDENT HAS A MESSAGE ON HOUSING HE WENT TO ZILLOW
When the President Obama wanted to give a talk about home ownership in August 2013 he needed a venue to broadcast his message in a big way. He didn't choose the NAR for this, he choose Zillow. This gives you some insight to just how big Zillow is to the real estate industry.
Social Media for Agents
- YouTube
- Google+
I regard these at the standard 4 Social Media Platforms every agent should be engaged on.
Photo by Jason A. Howie
Engagement
THE KEY TO BROADCASTING YOUR MESSAGE ONLINE
Just what the slide says.
Photo by Jason A. Howie
MANUAL DIRECT SYNDICATION
REAL ESTATE WEBSITE MATRIX
This is it. You need to know how to use these sites to market your clients properties online.
PRO Pictures & Video
MANDATORY FOR MARKETING A HOME ONLINE
Professional Pictures and Video are critical for marketing a property online. Without great visuals what's the point of marketing a property online? Remember the First showing is taking place online!!!!
Photo by AMANITO
#1 REAL ESTATE SEARCH SITE
35 to 40 million hits per month
Zillow is the #1 most viewed site in the country with just over 35 million hits per month.
This is why Zillow is part of the Online Marketing Plan, and why President Obama went used Zillow for a platform on housing issues in August 2013.
This is why Zillow is part of the Online Marketing Plan, and why President Obama went used Zillow for a platform on housing issues in August 2013.
#2 REAL ESTATE SEARCH SITE
25 Million Hits Per Month#2
Trulia is the 2nd most viewed real estate website in the country. Again it's a crucial part to your Online Marketing Plan.
#3 REAL ESTATE SEARCH SITE
12 to 16 Million Hits Per Month
Even though Realtor.com has dropped from the #1 spot to the #3 spot. It's still an important website to market your listings on.
IMPORTANT NOTE ABOUT THIS SITE: If you don't have a featured listings package with Realtor.com you will not be able to do the following:
a. You have no link back to you. Your contact info, your picture, nothing connects you to the listing without a featured listings package.
Your listing will be on Realtor.com, but not connected to you. Realtor.com will sell the leads that come in from your listing online without the featured listings package.
b. You cannot customize a listing without a featured listings package. This means you cannot add a Video, Headline, or Special Note on the listing.
IMPORTANT NOTE ABOUT THIS SITE: If you don't have a featured listings package with Realtor.com you will not be able to do the following:
a. You have no link back to you. Your contact info, your picture, nothing connects you to the listing without a featured listings package.
Your listing will be on Realtor.com, but not connected to you. Realtor.com will sell the leads that come in from your listing online without the featured listings package.
b. You cannot customize a listing without a featured listings package. This means you cannot add a Video, Headline, or Special Note on the listing.
WORDPRESS REAL ESTATE SITE
VIRTUAL TOUR AND LINK BACK
Here's an example of my WordPress Website. I create a property page here which hosts the Virtual Tour of the home, plus contact information, property information, and I also place other property listings on the page that are of similar price and features.
FINISHING TOUCHES
PROVING CLIENTS WITH A TRUE ONLINE MARKETING PLAN
I love this part. This is a customer service finish that no other real estate agent does. We provide the actual direct links to every website we have listed the property on.
This is also a sort of "check and balance" of your marketing plan for property. Here your ensuring you have done your job 100% when marketing the property online.
This is also a sort of "check and balance" of your marketing plan for property. Here your ensuring you have done your job 100% when marketing the property online.
RESULTS AND PRICE CHANGES
MEASURE ACTIVITY OF ONLINE MARKETING
Another important piece.....
You can pull up data on Zillow and Trulia for FREE which will tell you how many searches were performed the zip code in which your listing is located. Plus, you can view how many times the actual listing was viewed weekly since the listing came online.
If you combine this information with your MLS Data which can tell you how many times your listing was delivered and viewed in an MLS back tracking search, then you can provide some powerful data to your client.
This can become helpful when requesting a price change on a property.
You can pull up data on Zillow and Trulia for FREE which will tell you how many searches were performed the zip code in which your listing is located. Plus, you can view how many times the actual listing was viewed weekly since the listing came online.
If you combine this information with your MLS Data which can tell you how many times your listing was delivered and viewed in an MLS back tracking search, then you can provide some powerful data to your client.
This can become helpful when requesting a price change on a property.
Photo by nffcnnr
OPEN HOUSES
PHENOMENAL TOOLS FOR PROMOTING
The general public still likes open houses and both Zillow and Trulia are an important part of marketing open houses to potential buyers. Plus, if you have a featured listings package on Realtor.com then you can market an Open House on there as well.
Photo by kennyferguson
ON FACEBOOK
HOW TO GET MORE LEADS
Side Note: This is the best real estate movie of all time, Glen Gary Glen Ross.
CONSTANT COMMUNICATION
SOCIAL MEDIA'S POWER IS IN THE MESSAGE
We are more connected than ever but is your message getting through?
Photo by Constance Wiebrands
IT'S YOUR ONLINE DATABASE
WHY USE FACEBOOK?
I recommend agents treat Facebook as their online database.
Photo by niallkennedy
YOUR FRIENDS ON FACEBOOK
manage them as part of your database
Your Connections on the Facebook are part of your database online.
Photo by Fey Ilyas
THE ALGORITHM
HOW FACEBOOK MANAGES YOUR ENGAGEMENT
Once you understand how the Facebook works, you can then understand how to make it work for you.
Photo by niallkennedy
1500 POSTS
You Can't See Them All
The average Facebook user is exposed to as many as 1,500 posts a day.
Photo by Ottoman42
FACEBOOK DECIDES FOR YOU
Average Number of Posts, Stories, Advertisements
But, the Facebook Formula will not show you ALL of the 1500 posts. On Average you'll see approx 300 of the posts that Facebook thinks you want to see. It does this based on your interaction on Facebook.
Photo by suhajdab
Facebook Strategy 2013
3. THE 60% / 40% RULE
My Simple Facebook Rule:
a. 60% of your postings are NON Real Estate related.
b. 40% of your postings are Real Estate related.
REAL ESTATE RELATED POSTS
These posts must be creative and engaging!!!! Easier said than done but look at the examples ahead. Remember to use the rule of "SELL WITHOUT SELLING".
a. 60% of your postings are NON Real Estate related.
b. 40% of your postings are Real Estate related.
REAL ESTATE RELATED POSTS
These posts must be creative and engaging!!!! Easier said than done but look at the examples ahead. Remember to use the rule of "SELL WITHOUT SELLING".
Photo by noahg.
strategic postings
- GREAT VIEWS
- YOU IN REALTOR ACTION
- LIMITED NEWS (RE-POSTS)
- ODD REAL ESTATE
Photo by Andreas Solberg
Don't Overload Your Friends
Keep Your Real Estate Postings Limited
Facebook is not the Classifieds.
Photo by Jason Pier in DC
PROFILE PICTURES AND COVER
facebook pushes these more on the news feeds
ODD HOUSES
WHAT
Happy People
sell without selling
HAPPY PEOPLE
CLOSINGS MAKE GOOD PICTURES
Sharing Video
CREATIVE MESSAGES (SELL WITHOUT SELLING)
HAVE FUN
FUNNY POSTS CREATE ENGAGEMENT
GHOSTS
Fun Stories in Real Estate
OPEN HOUSE MARKETING
SHOW WHAT YOU DO / BE CREATIVE
HAPPY FACES
SUCCESSFUL CLOSING (SELL WITHOUT SELLING)
great views
CLEVER MESSAGE (SELL WITHOUT SELLING)
ghosts
Weird things in houses
Real Estate Agent
How to use YouTube for Real Estate
YouTube is your friend and it's Free....
Photo by Rego - d4u.hu
COVER AND PROFILE
Alternate between real estate and non real estate photos
Take the time to resize your images to fit properly online.
ENGAGMENT
VIDEO IS JUST ANOTHER METHOD OF COMMUNICATION
Engagement is key to utilizing YouTube effectively.
YouTube wants it.
YouTube wants it.
Photo by cackhanded
4 TYPES OF VIDEOS
- YouTube Trailers
- Introduction Video
- Property Video
- Real Estate Information
Here are the 4 types of videos Real Estate Agents should be making.
Photo by @yakobusan Jakob Montrasio 孟亚柯
Realtor Examples
jessica riffle edwards / Coldwell Banker
Find this agents YouTube Channel and watch all of her videos.
1. Go to YouTube and search for "Jessica Riffle Edwards".
2. Watch the videos.
3. All of her videos have a strong, simple, and short message.
1. Go to YouTube and search for "Jessica Riffle Edwards".
2. Watch the videos.
3. All of her videos have a strong, simple, and short message.
Photo by the tartanpodcast
BRANDING
PROVIDES GREAT PLACEMENT FOR YOUR NAME
LinkedIn is still important to your Online Marketing Plan.
Photo by nan palmero
Paperless Agent
showing off tech and going paperless
This is probably the best training product out there for training agents how to use the iPad for Real Estate.
It's not my system, it's developed by a real estate brokerage in Austin, TX. It's a great product, I purchased it in early 2013 and very satisfied with it.
Goto: www.paperlessagent.com
It's not my system, it's developed by a real estate brokerage in Austin, TX. It's a great product, I purchased it in early 2013 and very satisfied with it.
Goto: www.paperlessagent.com
Photo by [cipher]
CArtavi
GOING PAPERLESS with cartavi and docusign
Your solution for putting your real estate contracts and addendum's online in the cloud....
Photo by Mark Seton
