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Pour Jon's Marketing Plan

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

Pour Jon's

WHATEVER HAPPENED TO THE TEENAGE DREAM?
Photo by dsevilla
2.

OUR PLAN

Photo by Ame Otoko
3.

THE ISSUES

Photo by Kuba Bożanowski
4.

RESOURCES

Photo by Stuck in Customs
5.

THE SOLUTION

Attracting the high school demographic
Photo by tim caynes
6.

4 REASONS WHY

Photo by JordanAnthony
7.

CONSTANT PRESENCE

Photo by martinak15
8.

GROWING COFFEE DRINKERS

Photo by Pierre Mallien
9.

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12.

BRAND COMPATABILITY

Photo by aluedt [off for a while finishing my phd]
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15.

THE SOLUTION

A two-part approach
Photo by Instant Vantage
16.

PART ONE

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17.

REACH THE HIGH SCHOOL

Partnership with art and music program
Photo by David Reber's Hammer Photography
18.

COFFEE SCHOOL

Educate the budding coffee connoisseur
Photo by bortescristian
19.

KEEP 'EM BUSY!

Sculpt your events around your new demographic
Photo by ArtBrom
20.

PART TWO

Photo by P!XELTREE
21.

TELL YOUR STORY

Create a mural that communicates your brand
Photo by garryknight
22.

FILL THEIR BELLIES

Get a panini maker
Photo by stevendepolo
23.

UNSCRAMBLE THEIR BRAINS

Reorganize the menu and promote coffee education
Photo by Stuck in Customs
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25.

THE OUTCOME

a new, steady customer base
Photo by byronv2

Alex Dello Iacono