1 of 28

Slide Notes

DownloadGo Live

Facebook PR Secret

Published on Nov 19, 2015

Lisa Buyer and Dennis Yu co-presented at the AllFacebook Conference in San Francisco on June 5, 2013.

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Untitled Slide

2.

Facebook Messaging

3.

50 PERCENT NEWS

INCLUDE A CUSTOM BLEND OF THIRD PARTY, NON-COMPETITIVE CONTENT
Photo by ShironekoEuro
4.

30 PERCENT PERSONALITY

HIGHLIGHT SPARKLE OF STRATEGIC PERSONALIZATION AND PERSONALITY
Photo by f∞lish kamina
5.

20% BUSINESS

TIME FOR BUSINESS AND PUT ON THE MOST TASTEFUL TYPE OF BRANDED
Photo by ginnerobot
6.

BE POSITIVE

THE MOST SHAREABLE KIND OF CONTENT ON FACEBOOK IS POSITIVITY
Photo by djwudi
7.

AVOID UNNECESSARY WORDS

WRITE SIMPLY. AIM FOR FIFTH GRADE LEVEL, RATHER THAN COLLEGE LEVEL.
Photo by Nina Matthews Photography
8.

LET YOUR HAIR DOWN

RELAX YOUR CORPORATE CONTENT & THINK OUTSIDE THE CUBICLE WORLD
Photo by m.gifford
9.

HIGH FIVE!

FOUND IN RESEARCH THAT 4-5 POSTS A WEEK WAS THE SWEET SPOT
Photo by alliekenny
10.

"SHARES ARE THE BEST FOR WORD OF MOUTH"

PEOPLE ENDORSE YOUR CONTENT
Photo by KaylaKandzorra
11.

JOIN THE AFTER HOURS FACEBOOK PARTY

BRAND POSTS BETWEEN 8 P.M. AND 7 A.M. RECEIVE 14% HIGHER INTERACTION
Photo by i k o
12.

WEEKENDS ARE MADE FOR FACEBOOK

INTERACTION RATE FOR POSTS IS 14.5% HIGHER
Photo by Reportergimmi
13.

EMOTICONS

POSTS THAT USE EMOTICONS RECEIVE MORE FACEBOOK ENGAGEMENT
Photo by somegeekintn
14.

LESS MIGHT BE MORE ON FACEBOOK

BRANDS THAT POST 1-2 TIMES A DAY SEE MORE INTERACTION RATES
Photo by bryankennedy
15.

Untitled Slide

16.

Untitled Slide

17.

Untitled Slide

18.

BE TRUE TO YOUR (WEIRD) SELF

LIVE WITH PASSION AND PURPOSE
Photo by Solea20
19.

THINK, SAY, AND DO IN HARMONY

CONSIDERATION OF OTHERS
20.

HONESTY

COMMUNICATE WITH HONESTY AND RESPECT
Photo by osmium
21.

HAVE FUN AND THINK FULL

50 PERCENT AIR + 50PERCENT WATER=100 PERCENT FULL
22.

INSPIRE

BE INSPIRED
Photo by Nina Matthews Photography
23.

BE HUMBLE

BE GRATEFUL
24.

BUILD COMMUNITY

MEANINGFUL RELATIONSHIPS
Photo by davidwallace
25.

KEEP YOUR HEART AND MIND OPEN

KEEP GROWING AND LEARNING
26.

DO MORE WITH LESS

BE CREATIVE AND ADVENTUROUS, AMD FLUID LIKE WATER
Photo by @Doug88888
27.

CREATE CHANGE

MORE THAN YOU EVER THOUGHT POSSIBLE
28.

Untitled Slide

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com